Hany Mwafy, Managing Director North Africa and James Russo, Vice President Global Consumer Insights presented today at Nielsen’s Consumer 360 conference on how the center of gravity is shifting away from North America and Europe. In the decades to come, emerging economies will deliver more growth – and more profits.

The Canadian economy showed signs of improvement in January, while the economies of Germany, Italy and Spain showed signs of weakening economies, according to the latest edition of Nielsen’s Economic Current, which consolidates key consumer data from the company’s global research resources.  The U.S. economy continued to be weak, but showed no signs of worsening.
Other key findings from the survey include:

U.S. consumers reversed a six month trend of declining number of shopping trips and spending per trip.
Consumers in the U.S. and Canada spent more per trip across fast moving consumer …

As reported on by the Hollywood Reporter, a new online survey conducted by Nielsen reveals emerging trends on media consumption and device usage across 52 counties.
While Western countries led the way in usage of media hardware such as DVD players and gaming consoles, up-and-coming markets, particularly in Asia, emerged as trendsetters in next-generation devices such as video-enabled handsets. In particular, the Philippines, topped the list of countries with the highest average of usage across a range of devices. Five of the top 10 countries on the list were Asian Pacific.
Klaas …