After a weekend of two “blown” calls by referees in World Cup matches, Nielsen found that two out of three respondents (65 percent) to Nielsen’s online survey of 55 countries were in favor of a change. Only about one in 10 people globally said the ban on the use of video replays should stay, and the others didn’t mind either way.

The survey found that 34% of respondents believe Brazil will take home the Cup, 25 percentage points more than any other country.

Seven in 10 consumers agree that advertising contributes to economic growth, while eight in 10 agree that advertising helps create jobs, according to a new survey of 25,420 consumers in 50 countries conducted by The Nielsen Company for the World Federation of Advertisers (WFA) in March-April 2009.
Additionally, 68% feel that, as a critical driver of competition between companies, advertising leads to better products and lower prices. Consumers’ views on the economic benefits of advertising are broadly consistent across the Americas, Europe, Africa, the Middle East and Asia-Pacific.
The survey also shows …