Do perceptions of physical appearance — specifically, what constitutes a healthy weight — vary throughout the world?
According to a recent 52-country survey by Nielsen, some of these attitudes are universal: almost two-thirds (60%) of the world’s population struggle with their weight — 50% with overweight and 10% with underweight issues.
But as Jonathan Banks, Business Insights Director, Nielsen, notes in the January issue of Nielsen’s “Consumer Insight” online newsletter, tactics for paring pounds — and body image — vary by country.
North Americans, for instance, self-identify as “very overweight” at double the …