According to a new Nielsen study, 40 percent of consumers surveyed use vitamins and dietary supplements, with North Americans and Asians leading the world in usage (54% and 43%, respectively).  The highest levels of usage were found in the Philippines and Thailand, with 66 percent of consumers saying they take vitamins, although not every day.  56 percent of U.S. consumers surveyed said they take vitamins or supplements, with 44 percent saying they take them daily.
The primary benefit of taking vitamins and supplements, according to more than 60 percent of those …

A jar of mayonnaise or a package of tea is a straightforward product.  But if manufacturers market those products in the U.K. the same way they do in the U.S., they are probably making a mistake.  Nielsen has compiled the following “shopper truths” from around the world to help consumer packaged goods manufacturers and retailers successfully navigate consumer shopping behavior:

Same category, different market: often requires a different shopper strategy — While some universal truths exist within categories across borders, success of activation strategies …

Still more data confirming the battered state of the U.S. economy: U.S. consumers are more price conscious than shoppers in other countries — even when their health is on the line.
According to a global survey conducted by Nielsen and the Association of the European Self-Medication Industry (AESGP), U.S. consumers place more importance on price and value when choosing over-the-counter (OTC) medications than consumers in other countries throughout Europe, Asia Pacific, North America, and the Middle East. 
Thirty percent of U.S. consumers consider price to be important when choosing OTC products, while …