The notion that the global economy may be on the verge of recovery has not yet translated into improved consumer spending or confidence, although consumers in the emerging countries – Brazil, India and China – seem to be more optimistic than others and are loosening their purse strings ever so slightly, according to the new edition of the Nielsen Economic Current.  Of the 12 countries Nielsen now tracks, all but Taiwan (which declined) showed no significant change in measures of spending.  Canadian, Western European and American spending was, at best, …

Consumers in 10 of the world’s top economies continued to be wary of spending their money in May, according to the latest edition of the Nielsen Economic Current, which provides a snapshot of global consumer and retail trends across 10 countries which represent nearly 65 percent of global GDP.  Tracking key performance indicators, Brazil and the U.K. led the pack with solid improvements in their scores, while the U.S. and Canada showed declines.  The rest of the countries tracked (China, France, Germany, India, Italy and Spain) showed no movement from …

Web sites like Drugstore.com have been on the scene in the U.S. for several years now. But Germans have now taken to the convenience of ordering over-the-counter (OTC) medications over the Internet. According to Nielsen new MailTrack Pharma service, nearly 48 million OTC packs were sold through mail-order pharmacies in 2008 in Germany, accounting for 5.2 percent of total sales volume. On a value basis, share is even higher, with 7.3 percent or €521 million in sales.
“These numbers confirm the acceptance and attractiveness of mail order. Indeed, one in two …

Global declines in consumer activity appear to be moderating or hitting bottom, according to the new edition of the Nielsen Economic Current, which is based on the company’s key consumer trend data as well economic data to create a concise indicator of consumer behavior.  Out of the 11 major GDP countries, only Germany showed an increase in consumer behavior in February.
“Consumers worldwide appear to be in a holding pattern and we see evidence that consumer spending might be positioned to turn around,” said James Russo, Vice President Global Consumer Insights …

Two-thirds of the world’s Internet population visit social networking or blogging sites, accounting for almost 10% of all internet time, according to a new Nielsen report “Global Faces and Networked Places.” If data captured from December 2007 through December 2008 is any indication, that percentage is likely to grow as time spent on social network and blogging sites is growing more than three times the rate of overall Internet growth.
“Social networking has become a fundamental part of the global online experience,” commented John Burbank, CEO of Nielsen Online. “While two-thirds …

Most global consumers agree that their countries have hit recession, but opinion on how long the recession will last remains mixed, Nielsen reported Wednesday.
While 53% of those surveyed by Nielsen think their country has hit a prolonged recession that will last more than 12 months, 18% of consumers, concentrated in a handful of emerging markets, like India, Vietnam, China, and Russia, told Nielsen they expect their countries to be out of recession within the next 12 months.
In contrast, consumers in Japan, Germany, Argentina, Mexico, Turkey, Italy, Taiwan, the U.S., and Spain were the …

With food and gasoline costs surging, household budgets worldwide are feeling the pinch.  But how people feel about the economy — and how they are coping financially — varies by country and region, The Economist recently reported.
Consumers in the Asia-Pacific region, for example, are more inclined to save than to splurge if they have spare money, while Russian consumers pump their extra cash into expanding their wardrobe, according to Nielsen.
Meanwhile, people in Nordic countries continue to spend money on travel and vacations, while Brazilians are happy to stay home.
Discretionary income …

The average European mobile consumer uses 1.4 SIM cards, according to a new report by Nielsen, released Wednesday. 
Mobile users who own multiple SIM cards are likely to spend more money on their mobile service, the findings also show. 
A French consumer who owns 3 SIM cards, for example, will spend 28% more, on average, than a consumer with a single SIM card.  Elsewhere in Europe, the numbers are even higher: +51% in Italy, +52% in the UK, +79% in Spain, and + 89% in Germany.
“The additional revenue brought to the operators by …