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	<title>Nielsen Wire &#187; General Electric</title>
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		<title>Coke, GE Olympics Ads Win With Olympics Viewers</title>
		<link>http://blog.nielsen.com/nielsenwire/media_entertainment/coke-ge-olympics-ads-win-with-olympics-viewers/</link>
		<comments>http://blog.nielsen.com/nielsenwire/media_entertainment/coke-ge-olympics-ads-win-with-olympics-viewers/#comments</comments>
		<pubDate>Mon, 18 Aug 2008 18:39:00 +0000</pubDate>
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				<category><![CDATA[2008 Olympics]]></category>
		<category><![CDATA[Media + Entertainment]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[2008]]></category>
		<category><![CDATA[advertisers]]></category>
		<category><![CDATA[Beijing]]></category>
		<category><![CDATA[Coca-Cola]]></category>
		<category><![CDATA[General Electric]]></category>
		<category><![CDATA[Nielsen IAG]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Oreo]]></category>
		<category><![CDATA[Visa]]></category>

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		<description><![CDATA[Among the many Olympics winners so far are a handful of advertisers, The Wall Street Journal reported Monday.
Ads created especially for the Beijing Games by Coca-Cola, General Electric, Oreo, and Visa were among the best-remembered and most-liked commercials during the first week of the Beijing Olympics, according to Nielsen IAG, which uses an online panel to track the performance of advertising.
A Coca-Cola ad in which animated birds use straws swiped from Coke bottles to construct a nest resembling the Olympic stadium in Beijing was especially popular with Olympics viewers, Nielsen reported.
An ...]]></description>
			<content:encoded><![CDATA[<p>Among the many Olympics winners so far are a handful of advertisers, <a href="http://online.wsj.com/article/SB121901681793648157.html" target="_blank">The Wall Street Journal</a> reported Monday.</p>
<p>Ads created especially for the Beijing Games by Coca-Cola, General Electric, Oreo, and Visa were among the best-remembered and most-liked commercials during the first week of the Beijing Olympics, according to Nielsen IAG, which uses an online panel to track the performance of advertising.</p>
<p>A Coca-Cola ad in which animated birds use straws swiped from Coke bottles to construct a nest resembling the Olympic stadium in Beijing was especially popular with Olympics viewers, Nielsen reported.</p>
<p>An ad for Oreo cookies showing two girls on a train in China copying each other&#8217;s every move &#8212; including eating Oreos, also scored well with Olympics audiences, according to Nielsen.</p>
<p>View Nielsen&#8217;s <a href="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2008/08/top10_olympicsthemedads_8808-814081.xls">ranking</a> of the top ten Olympics-themed ads.</p>
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