The Internet played an important role in the 2008 election campaign, so it’s no surprise that on Election Day, people used multiple news sources to follow results.  By combining television and Internet samples through a process known as fusion, Nielsen provides new data showing how the two media worked together to meet the demand for election news updates.
A total of 163.6 million adults sought election coverage from either television or the Internet — or both. This shows the unduplicated or cumulative audience that used one or the other medium for at …

Most advertisers use demographic data to place their ads, but a new project at Nielsen aims to change that, Ad Age reported Wednesday.
Led by Jon Mandel (photo at left), the Nielsen Connect service mines data from Nielsen TV ratings panel members and matches it with comparable data from Nielsen’s consumer purchasing databases.
The resulting “fusion” data enables marketers to move away from demographic-based media plans and target consumers who use particular products.
That new approach allows advertisers to more directly influence consumer behavior, Mandel told Ad Age.
“What we are doing here is going …