Nielsen Announces Nominees For Auto Ad Awards

admin — Thu, 02 Apr 2009 14:46:03 +0000

Nielsen announced today the nominees for its third annual Nielsen IAG Automotive Awards. The awards recognize auto advertisers whose ads were found to be the most effective by Nielsen IAG’s 2.5+ million viewer panel. This year, awards will be distributed in three categories: Green Ad of the Year, Sales Event Campaign of the Year, and Automotive Ad of the Year.

Winners will be announced by Lois Miller, President of Nielsen IAG Automotive, at the New York Auto Show on Wednesday, April 8.

“The automotive industry faced a very challenging year in 2008,” said Miller. “These awards celebrate the creative advertising process and they recognize how the talents of great ad agencies, savvy media planners, and automakers with a vision can work together to effectively reach their audience.”

Nominees for the ad categories are as follows:

GREEN AD OF THE YEAR

Lexus – “Missing H” – Agency: Team One, Media: Team One
Chevrolet - “Disappear 2.0 Volt Reveal” – Agency: Campbell-Ewald, Media: Starcom Mediavest
Cadillac Escalade Hybrid – Checkmate – Agency: Modernista! Media: Starcom Mediavest

SALES EVENT CAMPAIGN OF THE YEAR

Toyota – “Toyotathon of Toyotathons” – Agency: Saatchi and Saatchi, Media: Saatchi and Saatchi
Volkswagen – “Autobahn for All” – Agency: Crispin Porter and Bogusky, Media: Mediacom
Lexus - “December to Remember” – Agency: Team One, Media: Team One

AUTOMOTIVE AD OF THE YEAR

Chevrolet – “My Truck Anthem” – Agency: Campbell-Ewald, Media: Starcom Mediavest
Volkswagen – “Nimoy” — Agency: Crispin Porter and Bogusky, Media: Mediacom
Ford – “Focus Briana” — Agency: J Walter Thompson, Media: Mindshare

For more information on this year’s awards or for media credentialing, please contact Ian Beavis at (714) 813-6300 or ian.beavis@nielsen.com.

Nielsen Reports 2008 U.S. Ad Spend Down 2.6%

admin — Fri, 13 Mar 2009 13:48:42 +0000

Advertising expenditures dropped 2.6% overall last year, according to data released today by The Nielsen Company. “Given the state of the U.S. economy, a decline in ad spending was expected, but it’s not as bad as it could have been,” said Annie Touliatos, VP of Sales Development for Monitor-Plus, Nielsen’s ad tracking service. “The campaign season and the Summer Olympics were two big events that had a tremendous impact on advertising, especially on TV buys.”

The automotive industry’s ad spending fell hardest in 2008. The industry slashed its spending by almost $1.8 billion, or 15.5%. Among the Big Three automakers, Chrysler (Cerberus Capital Management) and Ford Motor Co. cut advertising 31% and 29%, respectively. General Motors trimmed its advertising 1%.

Pharmaceuticals also cut back its spending significantly, declining 18% and almost $1 billion compared to 2007. Quick Service Restaurants, however, was the only category in the top 5 to spend more in 2008, with 3.8% more expenditures in 2008.

RANK	Product Category	Jan-Dec 2008 (millions)	Jan-Dec 2007 (millions)	% Change
1	Automotive	$10,016.10	$11,854.40	-15.50%
2	Pharmaceutical	$4,344.10	$5,325.30	-18.40%
3	Auto Dealerships – Local	$4,198.30	$4,604.60	-8.80%
4	Quick Service Restaurant	$4,080.50	$3,932.80	3.80%
5	Department Store	$3,890.90	$3,994.20	-2.60%
6	Wireless Telephone Services	$3,431.40	$3,731.60	-8.00%
7	Motion Pictures	$3,322.10	$3,750.60	-11.40%
8	Direct Response Product	$2,576.90	$2,358.90	9.20%
9	Restaurant	$1,618.60	$1,619.40	0.00%
10	Furniture Stores	$1,580.80	$1,636.20	-3.40%
	Top 10 Product Categories	$39,060.00	$42,808.10	-8.80%
source: The Nielsen Company 2009

Cable TV was one of only two media (along with Hispanic Cable TV) whose ad spend showed growth in 2008. Its 7.8% jump in 2008 accounted for almost $2 billion in additional revenue for cable networks. Meanwhile, Network TV ad revenue declined 3.5% in 2008.

Print media continued its anticipated decline in 2008. Local and National Newspaper ad spends declined 10.2% and 9.6%, respectively. National Magazines fell 7.6%, while Local Magazines dropped 3.7%.

Procter & Gamble maintained its perch as the top advertiser this year, despite a 19% decline vs. 2007.

To see the full release from The Nielsen Company, including a media breakout and top advertising companies, click here.

Nielsen Wire » Ford Motor Co.

Nielsen Announces Nominees For Auto Ad Awards

Nielsen Reports 2008 U.S. Ad Spend Down 2.6%