In demographic analysis of Super Bowl ads, Nielsen uncovers which brands performed best with male and female audiences.

According to preliminary results from The Nielsen Company, CBS’s broadcast of Super Bowl XLIV attracted an average audience of 106.5 million U.S. viewers.

A majority of households will be watching Super Bowl XLIV at home or at a friend or relative’s house instead of watching from a restaurant or bar.

The majority of Super Bowl viewers enjoy the game’s ads more than the action on the field, according to results of a recent survey by The Nielsen Company.

U.S. sports television had a banner year in 2009. Advances in satellite television, high-definition technology and the Internet provided fans with rich, 24/7 access to their favorite teams. Picking winners for 2010? Bet on globalization.

2010 will be huge test, as new realities of consumer expression and cross-platform integration create a powerful new dynamic hovering over the largest single-spot ad spend on record.

Is football more popular than ever? If last weekend was an indication then it very well may be. FOX’s 4pm NFL telecast drew 25.1 million viewers, making it the most-watched opening Sunday NFL game since at least 1987.

Apparently the Dallas Cowboys are also America’s “Online” Team as well. Thanks to their strong national following, as well their headline-grabbing new stadium, the Cowboys lead all teams in online buzz during the last 90 days, capturing 7.0 percent of the online NFL discussions on blogs, boards and groups.

F. Scott Fitzgerald wrote “there are no second acts in American lives,” but this past week quarterbacks Michael Vick and Brett Favre embarked on their second and third acts, respectively, and in doing so turned the sports world upside down.
Last Thursday, when the Eagles announced the signing of Michael Vick during a preseason game, it set off a media storm locally and nationally. The game itself was seen by 647,000 viewers in Philadelphia, a 63% increase over the Eagles’ first pre-season game in 2008. Recent online buzz was also high. According …

A review of Nielsen’s Video Game Tracking data (tabulated weekly since July 2005) for the Madden football franchise reaffirms that Madden is a household name among active gamers like AAA brands such as Halo, Grand Theft Auto, Call of Duty and Mario. August usually belongs to Madden, with few other notable titles released during this time. Below are insights into this year’s iteration, Madden NFL 10.

Madden NFL 10 dominates the sports genre in several metrics, including unaided and aided awareness and definite purchase interest among active gamers.

Key …