Recent FMCG articles

In Europe, Nominal Growth Outpaces Volume Growth
Posted Mar 8, 2010

Based on the widest possible basket of product categories in Europe, the fourth quarter 2009 showed nominal growth, which has remained stable since the prior quarter, and around 3% for four consecutive quarters.

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Micro-Targeting: It’s Not Just for Niche Brands Anymore
Posted Feb 16, 2010

The power of micro-targeting insights to reach high-profit customer segments is unleashing new and profitable growth opportunities. The road map to success starts with five key steps.

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Posted Dec 17, 2008

In the wake of the global financial meltdown, India’s top business school graduates are most eager to work in the Fast Moving Consumer Goods (FMCG) sector, according to Nielsen, which reported the results of its Campus Track B-School Survey on Monday.
Management Consulting (35% of respondents), Software/IT Consulting (23% of respondents), Foreign Banks, and Retailing (both 22% of respondents) rounded out the top five most popular sectors among students. 
“Preferences seem to have shifted in favor of large business conglomerates and the IT sector as a consequence of the current global financial turmoil.  …

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