The final presidential debate between Senators John McCain and Barack Obama drew 56.5 million U.S. viewers Wednesday night, Nielsen reported Thursday.
The TV audience for the senators’ third meeting edged past that of their first debate at the end of September, which drew 52.4 million viewers, but was easily surpassed by the audience of 63.2 million that tuned in for the second presidential debate last week.
During the previous presidential campaign, 51.2 million viewers tuned in for President Bush and John Kerry’s third debate on Oct. 13, 2004.  (View complete historical debate ratings.)
As …

The combined overall household rating for Wednesday night’s final presidential debate, in the top 56 local television markets where Nielsen maintains electronic TV meters, was 38.3. 
In comparison, last week’s debate between Senators McCain and Obama — the candidates’ second – received a 42.0 household rating in the top 55 local TV markets.  The candidates’ first debate on September 26 received a 34.7 household rating in the top 55 markets.
Wednesday night’s championship baseball game between the Los Angeles Dodgers and the Philadelphia Phillies — aired by FOX, instead of the debate – may have impacted the …

Nielsen is forecasting sales of more than $98 billion for the November-December 2008 holiday retail season.  But amid worsening economic conditions, U.S. consumers are likely to be more cautious than ever with their spending. 
A recent Nielsen survey of 21,000 U.S. households found that 35% plan to spend less this year than they did in 2007.  Just 6% will spend more this year, while 50% say they’ll maintain the same level of spending from 2007.
Lower-income households reported large reductions in their holiday spending — but so did high income households.  In all, 37% …

Advertising by credit card services companies dipped significantly in the first three weeks of September, as the ongoing economic turmoil in the U.S. reached a boiling point, Nielsen Monitor-Plus reported Thursday.
Among credit card services companies, TV ad units for Sept. 1 – 21, 2008 were down by almost 24% versus the same time period last year.
Most of the top advertisers in the Credit Card Services category — including Capital One, Discover, Synovus, Washington Mutual, and Visa — reduced their TV television advertising activity in September.
Earlier in 2008, advertising by credit card …

On Tuesday night, 63.2 million U.S. viewers watched the second presidential debate between Senators John McCain and Barack Obama.
The TV audience for the senators’ second meeting easily surpassed that of their first debate, which drew an audience of 52.4 million on Friday, Sept. 26.
During the previous presidential campaign, 46.7 million viewers tuned in for President Bush and John Kerry’s second debate on Oct. 8, 2004. 
See more historical debate ratings.

The combined overall household rating for Tuesday night’s second presidential debate, in 55 of the 56 local television markets where Nielsen maintains electronic TV meters, was 42.1.
In comparison, the first debate between Senators McCain and Obama received a much lower household rating (34.7) in the top 55 local TV markets.  Last week’s V.P. debate received a 45.0 household rating in the top 55 markets.
One rating point equals 1% of the total TV audience in a given market.
The Nashville market, where the debate was held, had the largest TV audience, with a household rating of 59.2, while the Sacramento/Stockton/Modesto, California market had …

With the U.S. financial crisis hanging in the balance, the first debate between Barack Obama and John McCain – originally scheduled for Friday — has taken on unusual importance.  But, how will this first presidential duel of the 2008 election compare with the most-watched debates of the last half-century?
Jimmy Carter and Ronald Reagan’s October 28, 1980 debate claimed the largest television audience — 80.6 million viewers — since 1976, the first year that Nielsen collected TV viewership data for presidential debates. 
George H. W. Bush, Bill Clinton, and Ross Perot’s October 15, 1992 debate (69.9 …

The combined overall household rating for Thursday night’s vice presidential debate, in 55 of the 56 local television markets where Nielsen maintains electronic TV meters, was 45.0.
One rating point equals 1% of the total TV audience in a given market.
The Baltimore market had the largest TV audience, with a household rating of 59.1, while the Los Angeles market had the lowest household rating: 34.4.

Television audiences for four U.S. news networks spiked Monday afternoon after the House of Representatives voted to defeat Treasury Secretary Henry Paulson’s Wall Street bailout bill, Nielsen reported Wednesday. 
During the 2pm to 3pm (EST) daypart on Monday, the combined audiences for CNN, CNBC, FOX News, and MSNBC jumped by 71% over the average daily audience for that daypart between Sept. 1 and Sept. 28, according to Nielsen.  The 3pm to 4pm daypart saw an even larger jump (103%) over the average audience for the prior portion of September. 

Daypart
CNN, CNBC, FOX News, and MSNBC Combined TV Audience:
Sept. 1 – 28
(in 000s)
CNN, CNBC, FOX …

According to data from across 11 networks, the first presidential debate on September 26 between John McCain and Barack Obama drew 52.4 million viewers.
The TV audience for the first presidential debate of the 2008 election was roughly 16% smaller than the audience for the first debate between President Bush and John Kerry during the 2004 election, which drew 62.5 million viewers on September 30, 2004. See more historical debate ratings.
ABC, CBS, FOX, NBC, Telefutura, Telemundo, BBC-America, CNBC, CNN, FOX  News Channel, and MSNBC aired live coverage of the McCain/Obama debate …