The Nielsen Company today reported that there is strong consumer appetite for 3-D films, and revealed significant sales increases for theatres showing movies in 3-D.  Dan O’Toole, new product director, Nielsen Ventures, told The Hollywood Reporter that moviegoers perceive 3-D movies to be a “better theater experience,” and will subsequently pay more to see them.
Nielsen PreView’s 3-D study analyzed over 4,000 theatres in the United States.  The research found that theatres with at least one screen in 3-D had a 65% increase in box office sales compared to their 2-D competitors.  Theatres that showed …