Workplace traffic to U.S.-based sports websites was up by 26% in August, compared with traffic to online sports destinations in August 2007, Nielsen Online reported Thursday.
The Beijing Olympics and the start of fall football season may have had something to do with the spike in traffic, Jon Gibs, vice president, media analytics, Nielsen Online, noted.
“With broad interest in the Olympics, and the ramp up of the college and professional football seasons, August was a busy month for online sports fans,” Gibs said.  “The Web offered 24/7 access to news, results …