Grandparents are a family’s greatest treasure. For many, their greatest joy is to lavish with love and spoil with splendor. And considering grandparents represent a sizable target, which will continue to grow another 11 percent between now and 2015, retailers and manufacturers would be wise to tap into the “multiplier effect” they represent.

Video game buyers comprise 24% of U.S. households, and their share of wallet profiles paint a picture of valuable, tech-savvy entertainment consumers.