Tom Pirovano, Director, Industry Insights
There’s been some buzz in the news recently about Toys “R” Us acquiring FAO Schwartz. I’m confused by some of the perceived pessimism regarding toy retailers struggling to keep pace with mass merchandisers. From my “food guy” perspective, Toys “R” Us and FAO Schwartz have some very strong brand equity that has the potential to be leveraged in several creative ways. Here are a few opportunities I’d love to see Toys “R” Us pursue if they haven’t already been tested or discussed.

First, change the focus from …