National Ratings [updated 12/12]
Last Saturday’s SEC Championship added another notch to a record-breaking year in sports television. The Florida Gators defeated the Alabama Crimson Tide in front of 15.1 million CBS viewers and 9.3% of the nation’s households, making it the most watched SEC Championship ever and the highest rating for a non-bowl college game since 2006.
Meanwhile, ABC’s Saturday Night Football had its own share of ratings success with six of the top seven rated contests this season. The network averaged 8.2 million viewers and a 5.0 household rating for …

RANK
PROGRAM
NETWORK
DAYS
VIEWERS (P2+)

1
ELECTION NIGHT 08(S)-11/04/2008
CNN
TUESDAY
15,209,000

2
NFL REGULAR SEASON – L (STEELERS/REDSKINS)
ESPN
MONDAY
14,205,000

3
ELECTION NIGHT 08(S)-11/04/2008
CNN
TUESDAY
13,172,000

4
ELECTION NIGHT 08(S)-11/04/2008
CNN
TUESDAY
12,409,000

5
ELECTION NIGHT 08(S)-11/04/2008
CNN
TUESDAY
11,299,000

6
ELECTION NIGHT 08(S)-11/04/2008
CNN
TUESDAY
11,039,000

7
AMERICAS ELECTION HQ
FOXNC
TUESDAY
9,454,000

8
AMERICAS ELECTION HQ
FOXNC
TUESDAY
9,322,000

9
ELECTION NIGHT 08(S)-11/04/2008
CNN
TUESDAY
8,522,000

10
AMERICAS ELECTION HQ
FOXNC
TUESDAY
8,304,000

Source: The Nielsen Company (November 3 – 9, 2008).

RANK
PROGRAM
NETWORK
DAYS
VIEWERS (P2+)

1
NFL REGULAR SEASON – L (BRONCOS/PATRIOTS)
ESPN
MONDAY
10,822,000

2
WIZARDS OF WAVERLY PLACE
DSNY
SUNDAY
4,920,000

3
SPONGEBOB
NICK
SATURDAY
4,685,000

4
WIZARDS OF WAVERLY PLACE
DSNY
SUNDAY
4,587,000

5
SPONGEBOB
NICK
SATURDAY
4,418,000

6
THE OREILLY FACTOR
FOXNC
WEDNESDAY
4,390,000

7
SPONGEBOB
NICK
SATURDAY
4,354,000

8
WWE ENTERTAINMENT (WWE RAW)
USA
MONDAY
4,320,000

9
WWE ENTERTAINMENT (WWE RAW)
USA
MONDAY
4,238,000

10
THE OREILLY FACTOR
FOXNC
THURSDAY
4,171,000

Source: The Nielsen Company (October 20, 2008 – October 26, 2008).

RANK
PROGRAM
NETWORK
DAYS
VIEWERS (P2+)

1
MLB ALCS (RED SOX-RAYS 7)
TBSC
SUNDAY
13,357,000

2
NFL REGULAR SEASON L (GIANTS/BROWNS)
ESPN
MONDAY
11,422,000

3
PRESIDENTIAL DEBATE(S)-10/15/2008
FOXNC
WEDNESDAY
9,068,000

4
SR/PRES DEBATE 3 2008(S)-10/15/2008
CNN
WEDNESDAY
8,931,000

5
MLB ALCS (RED SOX-RAYS 6)
TBSC
SATURDAY
8,928,000

6
ANDERSON COOPER 360
CNN
WEDNESDAY
7,795,000

7
SPONGEBOB
NICK
MONDAY
7,666,000

8
ON THE RECORD W/GRETA
FOXNC
WEDNESDAY
7,394,000

9
MLB ALCS (RAYS-RED SOX 5)
TBSC
THURSDAY
7,211,000

10
SPONGEBOB
NICK
MONDAY
5,778,000

Source: The Nielsen Company (October 13, 2008 – October 19, 2008).

RANK
PROGRAM
NETWORK
DAYS
VIEWERS (P2+)

1
NFL REGULAR SEASON – L (VIKINGS/SAINTS)
ESPN
MONDAY
10,975,000

2
SR/PRES DEBATE 2 2008(S)-10/07/2008
CNN
TUESDAY
9,228,000

3
PRESIDENTIAL DEBATE(S)-10/07/2008
FOXNC
TUESDAY
8,773,000

4
ON THE RECORD W/GRETA
FOXNC
TUESDAY
7,645,000

5
ANDERSON COOPER 360
CNN
TUESDAY
7,633,000

6
MLB ALCS (RED SOX-RAYS 1)
TBSC
FRIDAY
6,689,000

7
MLB ALCS (RED SOX-RAYS 2)
TBSC
SATURDAY
6,089,000

8
PRESIDENTIAL DEBATE CVG(S)-10/07/2008
FOXNC
TUESDAY
5,773,000

9
MLB DIVISION SERIES (ANGELS-RED SOX 4)
TBSC
MONDAY
5,720,000

10
PRES DEBATE/ANALYSIS(S)-10/07/2008
FOXNC
TUESDAY
5,432,000

Source: The Nielsen Company (October 6, 2008 – October 12, 2008).

Yahoo! Sports was the number one-ranked sports website in September, edging past second-ranked ESPN.com, Nielsen Online reported Monday. 
Sports-related websites in the U.S. drew a total unique audience of 77.5 million visitors in September.

RANK
WEBSITE
UNIQUE AUDIENCE
(in 000s)

1
Yahoo! Sports
26,003

2
ESPN
22,834

3
FOX Sports on MSN
16,023

4
NFL Internet Network
15,037

5
CBS Sports
13,278

Source: Nielsen Online, NetView (September 1, 2008 – September 30, 2008).

View complete data on the top five sports websites.

RANK
NAME
NETWORK
DAYS
VIEWERS (P2+)

1
NFL REGULAR SEASON L (RAVENS/STEELERS)
ESPN
MONDAY
11,783,000

2
VP DEBATE(S)-10/02/2008
FOXNC
THURSDAY
11,098,000

3
SR/VICE PRES DEBATE 2008(S)-10/02/2008
CNN
THURSDAY
10,685,000

4
ON THE RECORD W/GRETA
FOXNC
THURSDAY
9,801,000

5
ANDERSON COOPER 360
CNN
THURSDAY
7,961,000

6
VP DEBATE CVG(S)-10/02/2008
FOXNC
THURSDAY
7,372,000

7
VP DEBATE ANALYSIS(S)-10/02/2008
FOXNC
THURSDAY
6,977,000

8
MLB DIVISION SERIES (ANGELS-RED SOX 3)
TBSC
SUNDAY
6,199,000

9
THE OREILLY FACTOR
FOXNC
THURSDAY
5,624,000

10
MLB DIVISION SERIES (DODGERS-CUBS 1)
TBSC
WEDNESDAY
5,381,000

Source: The Nielsen Company (September 29, 2008 – October 5, 2008).

Workplace traffic to U.S.-based sports websites was up by 26% in August, compared with traffic to online sports destinations in August 2007, Nielsen Online reported Thursday.
The Beijing Olympics and the start of fall football season may have had something to do with the spike in traffic, Jon Gibs, vice president, media analytics, Nielsen Online, noted.
“With broad interest in the Olympics, and the ramp up of the college and professional football seasons, August was a busy month for online sports fans,” Gibs said.  “The Web offered 24/7 access to news, results …

Each week, Nielsen Sports’ analysts offer their take on the biggest sports media headlines.
College Football: Quartet Of Upsets
Oregon State’s stunning upset of top ranked USC was only the harbinger of what was to come in a wild weekend of college football upsets. 
Oregon State’s victory last Thursday night drew 6.3 Million TV viewers, the largest audience for ESPN’s Thursday Night College Football this season.  The next day, the University of Michigan overcame a 19-point deficit to beat the (then) undefeated Wisconsin Badgers in front of 1.3 million ESPN viewers.
Meanwhile, the Southeastern …

RANK
NAME
NETWORK
DAYS
VIEWERS (P2+)

1
NFL REGULAR SEASON L (JETS/CHARGERS)
ESPN
MONDAY
11,881,000

2
PRESIDENTIAL DEBATE(S)-09/26/2008
FOXNC
FRIDAY
8,211,000

3
ON THE RECORD W/GRETA
FOXNC
FRIDAY
7,413,000

4
SR/PRES DEBATE 1 2008(S)-09/26/2008
CNN
FRIDAY
7,140,000

5
COLL FTBALL-SAT PRIME L (ALABAMA/GEORGIA)
ESPN
SATURDAY
6,683,000

6
ANDERSON COOPER 360
CNN
FRIDAY
6,502,000

7
COLL FTBALL-THUR NIGHT L (USC/OREGON STATE)
ESPN
THURSDAY
6,456,000

8
PRESIDENTIAL DEBATE CVG(S)-09/26/2008
FOXNC
FRIDAY
5,850,000

9
SUITE LIFE ON DECK
DSNY
FRIDAY
5,666,000

10
SUITE LIFE ON DECK
DSNY
SATURDAY
5,129,000

Source: The Nielsen Company (September 22, 2008 – September 28, 2008)