While the majority of consumers around the world (83%) say that it is important that companies implement programs to improve the environment, only 22 percent say they will pay more for an eco-friendly product.

Global concern about climate change has taken a back-seat to other environmental issues such as air and water pollution, water shortages, packaging waste and use of pesticides, according to a new Nielsen report.

The award recognizes the brand that made the greatest strides in gaining consumer awareness and positively shifting consumer perceptions for the automotive industry’s environmentally friendly initiatives.

Thanks to the consciousness-raising film An Inconvenient Truth and the Live Earth concert series, global awareness of environmental issues has increased, prompting attitudinal changes, but consumer behavior at retail is changing more slowly.

The recession has prompted consumers around the world to re-evaluate what’s important to them.  Issues such as the economy, job security and other topics related to finances are top of mind for most people and, as a result, issues such as the environment have fallen.  In fact, the latest edition of Nielsen’s Global Online Survey covering more than 50 countries found that global warming dropped to 14th place on the list of “biggest and second biggest concerns.” That said, the issue remains important to citizens in many countries.  More than …

Indians are increasing their expectations of what companies should be doing with respect to corporate social responsibility (CSR) according to the latest Nielsen India Corporate Image Monitor.  CSR can be an effective way of building goodwill for a company, and survey respondents most admired Reliance Industries, the nation’s largest conglomerate, Tata Motors and Tata Steel.  These companies are most closely associated with promoting education, improving healthcare infrastructure and promoting environmental consciousness.
According to the survey, half of respondents said that better healthcare infrastructure is the top social issue that they believe …

Consumers are open to making energy-saving lifestyle changes. But, they are still far from becoming active managers of their household energy use, per new research from Nielsen Claritas. The annual Convergence Audit drew on data from more than 32,000 respondents replying both online and through the mail about their energy behavior.
While consumers are generally on board with energy conscious products, their green behavior has yet to extend to their habits in monitoring and paying for the energy in their homes.
Services offered by local utilities such as whole house energy audits, …