Recent Entertainment articles

Posted Nov 6, 2008

Fall TV premieres, coupled with coverage of the presidential election and the financial crisis, boosted online video viewing at all four networks’ websites in September.
NBC.com, which grew 312% month-over-month, saw the largest September increase in video viewers, followed by FOX Broadcasting and ABC.com, with 165% and 105% growth, respectively, Nielsen Online reported Thursday.

Rank
(by UV) 
TV Network
Web Property
Unique Viewers
(in 000s)
% Change:
Unique Viewers
(Aug. – Sept. 2008)

1
NBC.com
5,557
312%

2
ABC.COM
5,246
105%

3
CBS Television
3,296
38%

4
FOX Broadcasting
1,371
165%

Source: Nielsen Online, VideoCensus (August – September 2008).

Note: Data includes progressive downloads and excludes video advertising.

“A combination of series and season premiers, political news and parodies, and coverage …

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Posted Sep 22, 2008

They may not draw hordes of paparazzi or receive top-billing, but lesser-known, well-regarded actors like Philip Seymour Hoffman and Kristen Wiig have selling power.
According to research from Nielsen PreView, films featuring actors who are well-liked earned significantly higher revenues at the box office than films headlined by actors with stronger name recognition. 
In 2006 and 2007, comedy films featuring well-liked actors generated an average of $75 million in box office revenues, while those with less-liked actors earned only $44 million, on average.  In contrast, how well the actor is known made …

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Posted Sep 18, 2008

Advertising spending for the first half of 2008 declined by 1.4% compared to the same period last year, Nielsen Monitor-Plus reported Thursday.
Despite a continued softening of the economy, several media showed healthy growth in advertising for the first half.  Advertising on Cable TV (+8.1%), Syndication TV (+7.2%), and National Sunday Supplements (+7.2%) saw the largest growth, according to Nielsen.  Spot Radio fared worst among the 19 media categories analyzed by Nielsen (-10.1%). 
Although overall Internet ad spending, when including paid search and online video advertising, was up by 11% during the first half of …

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