By 2020, one in five U.S. residents will be Hispanic or Latino.  But despite the growing number of American homes with Spanish speakers, most U.S. companies’ customer service and marketing websites remain English-only, Pete Blackshaw, Nielsen Online Executive Vice President, notes in his latest Ad Age column.
That lack of Spanish-language online content has left many Hispanics out of online consumer discussions, Blackshaw argues.
“If you survey the landscape of brand websites, mini-sites and Facebook brand pages, you’ll be struck by the surprising absence or marginalization (intentional or not) of Spanish-language content,” …