While there are many motivating factors behind the green energy movement, for the average American “saving money” tops the list according The Nielsen Company’s latest Energy Trends report.

For 25 years, Nielsen has organized what has become one of the most important business events in Italy.  The focus of L’Incontro Nielsen 2009, which was held late last month in Sardinia, was the economic crisis and possible solutions for recovery.
Jeremy Rifkin, president of the Foundation on Economic Trends and an advisor to several heads of state, opened the event by outlining his views of the crises facing the world today: economic, energy and climate. The solution, Rifkin believes, is a third industrial revolution propelled by a hydrogen economy. …

Consumers are open to making energy-saving lifestyle changes. But, they are still far from becoming active managers of their household energy use, per new research from Nielsen Claritas. The annual Convergence Audit drew on data from more than 32,000 respondents replying both online and through the mail about their energy behavior.
While consumers are generally on board with energy conscious products, their green behavior has yet to extend to their habits in monitoring and paying for the energy in their homes.
Services offered by local utilities such as whole house energy audits, …