Nielsen Wire » Emmys http://blog.nielsen.com/nielsenwire Consumer Insights, News, Research & Reports Thu, 09 Feb 2012 20:36:28 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 And the Winner Is… The Most Buzzed About Emmy-Nominated Performances http://blog.nielsen.com/nielsenwire/online_mobile/most-buzzed-about-emmy-nominated-performances/ http://blog.nielsen.com/nielsenwire/online_mobile/most-buzzed-about-emmy-nominated-performances/#comments Thu, 15 Sep 2011 15:01:57 +0000 Nielsen Wire http://blog.nielsen.com/nielsenwire/?p=29094 The court of (social media) public opinion has voted, and the Emmy winners are in. An analysis of online buzz by Nielsen reveals that of all the best actor/actress nominees, Michael C. Hall’s performance as Dexter generated by far the most buzz—both during the regular season and following the Emmy nominations in July. Hall was nominated for Best Actor in a Drama; he handily won his category with 84 percent of all buzz mentions about the nominees.

Mariska Hargitay’s portrayal of Detective Olivia Benson in Law & Order: SVU was the buzz winner for Best Actress in a Drama Series. Edie Falco as Jackie in Nurse Jackie and Louis C.K. as Louie in the show Louie generated the most buzz of their categories, Lead Actress in a Comedy Series and Lead Actor in a Comedy Series, respectively. Each delivered a performance that generated the most buzz of all their categories’ nominees.

Interestingly, nominees who play the titular character, i.e. “Nurse Jackie,” “Dexter” and “Louie,” are mentioned more frequently in buzz. Louis C.K. garnered the second most buzz among all nominees in the lead acting categories, benefitting from his personal use of social media (especially Twitter) to discuss the show.

The ability of the Emmy’s to generate buzz is also undeniable. While all of the category winners dominated buzz conversations both during the season and following the nominations, most nominees saw considerable increases following the nominations. Connie Britton (Friday Night Lights) and Mireille Enos (The Killing), for example, received more buzz mentions following their nominations in July that in the entire ten months prior.

Other findings include:

  • Comedy nominees tend to generate more buzz than those in drama series, on average.
  • Actress nominees tend to garner a more even share of buzz, whereas the male nominees were dominated by a couple lead characters.
  • The Lead Actress in a Drama category had the least buzz overall, while Lead Actor in a Drama had the most.
]]> http://blog.nielsen.com/nielsenwire/online_mobile/most-buzzed-about-emmy-nominated-performances/feed/ 0 The Emmys On TV: Historical Audience Ratings http://blog.nielsen.com/nielsenwire/media_entertainment/the-emmys-on-tv-historical-audience-ratings/ http://blog.nielsen.com/nielsenwire/media_entertainment/the-emmys-on-tv-historical-audience-ratings/#comments Tue, 23 Sep 2008 17:54:04 +0000 admin http://blog.nielsen.com/nielsenwire/?p=1496

Sunday’s broadcast of the 2008 Emmy Awards drew just over 12.3 million U.S. viewers. By comparison, the 2000 Emmy Awards drew the largest U.S. television audience (21.8 million viewers) of any Emmys telecast in the past 20 years.

The 1979 Emmys, hosted by Henry Winkler and Cheryl Ladd, drew the largest TV audience on record (20.8 million households). The 1986 Emmy Awards, hosted by David Letterman, ranked second overall, with 20.2 million households — an estimated 35.8 million viewers ages two and older — tuning in.

Nielsen’s Emmy ratings date back to 1956.

Date Network Number of Households Number of Viewers (P2+)
9/21/2008* ABC 9,371,000 12,339,000
9/16/2007* FOX 9,445,000 12,951,000
8/27/2006* NBC 11,669,000 16,184,000
9/18/2005 CBS 13,760,000 18,683,000
9/19/2004 ABC 10,336,000 13,788,000
9/21/2003 FOX 12,751,000 17,937,000
9/22/2002 NBC 14,397,000 19,987,000
11/4/2001 CBS 12,045,000 17,117,000
9/10/2000 ABC 14,554,000 21,798,000
9/12/1999 FOX 11,777,000 17,454,000
9/13/1998 NBC 13,526,000 19,365,000
9/14/1997 CBS 13,264,000 18,774,000
9/8/1996 ABC 13,962,000 20,582,000
9/10/1995 FOX 11,892,000 18,041,000
9/11/1994 ABC 13,928,000 21,246,000
9/19/1993 ABC 12,811,000 18,900,000
8/30/1992 FOX 12,802,000 20,415,000
8/25/1991 FOX 11,640,000 18,507,600
9/16/1990 FOX 7,630,000 12,299,566
9/17/1989 FOX 10,500,000 17,209,500
8/28/1988 FOX 9,210,000 15,426,750
Source: The Nielsen Company (1988 – 2008)
*Note: Live+Same Day viewing estimates include DVR playback on the same day, defined as 3AM – 3AM

View Nielsen’s historic Emmy Awards TV ratings from 1956 to present.

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