Nielsen Wire » election day http://blog.nielsen.com/nielsenwire Consumer Insights, News, Research & Reports Fri, 20 Nov 2009 18:19:47 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 At Polls And Online, Americans Joined Election Day Fray http://blog.nielsen.com/nielsenwire/online_mobile/at-polls-and-online-americans-joined-election-day-fray/ http://blog.nielsen.com/nielsenwire/online_mobile/at-polls-and-online-americans-joined-election-day-fray/#comments Thu, 06 Nov 2008 16:32:24 +0000 admin http://blog.nielsen.com/nielsenwire/?p=4303 Surging online activity on Election Day accompanied record voter turn-out at the polls, as voters flocked to current events and news sites to follow election results.

Web traffic to sites within the “Current Events and Global News” category was up 27% on Election Day, versus the previous Tuesday (Oct. 28), Nielsen Online reported Wednesday.

The candidates’ websites also drew healthy traffic on Election Day.  Obama’s site had 1.2 million unique visitors on Nov. 4, while McCain’s site had 479,000 unique visitors.

Rank
(by
Nov. 4 UA)		 Website Unique Audience:
Oct. 28, 2008
(in 000s)		 Unique Audience:
Nov. 4, 2008
(in 000s)		 % Change
1 CNN Digital Network 8,496 12,847 51%
2 MSNBC Digital Network 5,959 12,114 103%
3 Yahoo! News 7,649 11,440 50%
4 Fox News Digital Network 3,937 5,745 46%
5 AOL News 4,050 4,411 9%
6 NYTimes.com 2,480 3,501 41%
7 Google News 2,053 3,255 59%
8 Tribune Newspapers 2,717 2,911 7%
9 washingtonpost.com 1,086 2,309 113%
10 USATODAY.com 1,326 2,009 52%
Source: Nielsen Online, Custom Analysis (October 28, 2008 and November 4, 2008).

Page views and time-per-person at current events and news websites also increased 103% and 61%, respectively, on Tuesday, according to Nielsen.

  Oct. 28, 2008 Nov. 4, 2008 % Growth
Unique Audience (in 000s) 33,461 42,380 27%
Page Views (in 000s) 427,385 868,310 103%
Time per Person (hh:mm:ss) 0:12:22 0:19:51 61%
Source: Nielsen Online, Custom Analysis (October 28, 2008 and November 4, 2008).

Check out historical unique audience data from Election Day 2004.

View the full media alert.

Read coverage of Nielsen’s findings in Ad Age, Silicon Alley Insider, Mediaweek, Media Life magazine, and Direct News.

]]> http://blog.nielsen.com/nielsenwire/online_mobile/at-polls-and-online-americans-joined-election-day-fray/feed/ 2 Election Day 2004: Traffic To News, Politics Websites http://blog.nielsen.com/nielsenwire/online_mobile/election-day-2004-traffic-to-news-politics-websites/ http://blog.nielsen.com/nielsenwire/online_mobile/election-day-2004-traffic-to-news-politics-websites/#comments Tue, 04 Nov 2008 22:14:35 +0000 admin http://blog.nielsen.com/nielsenwire/?p=4184 Where did Web-savvy political junkies head to keep up with Election Day news back in 2004?

According to Nielsen Online, CNN’s website drew more than 3.3 million unique visitors surfing the Web from home on November 4, 2004.

Meanwhile, MSNBC’s and Yahoo! News’ websites attracted unique audiences of more than 2.7 million and 2.6 million at home, respectively.

 

Selected
News & Political Websites		 Election Day 2004:
Unique Audience
(Home Only, in 000s)
ABCNEWS Digital 519
AOL Elections 1,996
AOL News 992
Associated Press 1,035
CBS MarketWatch Network 365
CBS News 628
CNN 3,305
drudgereport.com 697
Electoral-vote.com 453
Fox News 1,179
Gannett Newspapers and Newspaper Division 766
Google News 472
Internet Broadcasting Systems Inc. 533
Knight Ridder Digital 379
MSN Slate 412
MSNBC 2,770
NYTimes.com 680
Realclearpolitics.com 338
Tribune Newspapers 548
USATODAY.com 438
washingtonpost.com 320
WorldNow 297
Yahoo! News 2,626
Source: Nielsen Online (November 4, 2004).

Working Americans also flocked to CNN’s, MSNBC’s, and Yahoo! News’ websites for 2004 Election Day updates from the office, according to Nielsen Online.

Selected
News & Political Websites		 Election Day 2004:
Unique Audience
(Work Only, in 000s)
ABCNEWS Digital 759
AOL Elections 1,042
AOL News 677
Associated Press 1,286
CBS MarketWatch Network 868
CBS News 773
CNN 5,554
drudgereport.com 1,400
Electoral-vote.com 843
Fox News 1,743
Gannett Newspapers and Newspaper Division 1,415
Google News 1,108
Internet Broadcasting Systems Inc. 1,017
Knight Ridder Digital 885
MSN Slate 801
MSNBC 4,180
NYTimes.com 1,295
Realclearpolitics.com 742
Tribune Newspapers 728
USATODAY.com 919
washingtonpost.com 871
WorldNow 518
Yahoo! News 3,408
Source: Nielsen Online (November 4, 2004).
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