The Wall Street Journal reported Friday that American shoppers are abandoning more expensive alternatives and trading down — to store brands, smaller cars, and discount stores.
With bargain-hunting and coupon-clipping all the rage, deep-discounters are seeing increased business, while pricier retailers are losing customers.  The story noted that visits to department stores are down 6% this year, down 7% at office-supply stores, and down 10% at home-improvement retailers, according to Nielsen.

Despite the current downturn in the U.S. economy, sales of wine and spirits remain strong, BusinessWeek reported Tuesday.
The story noted that sales of other consumer-discretionary products have been hurt by the poor economic conditions, but alcohol sales are proving to be resilient.  “Beverage alcohol continues to be pretty recession-resistant,” Richard Hurst, of AC Nielsen, told BusinessWeek.
In May, spirit sales rose by 5.4% on a dollar basis and 3.6% on a volume basis, according to Nielsen. 
A recent Nielsen study provides in-depth analysis of current trends in alcoholic beverage purchases.

BCS reports that American consumers are increasingly turning to social networks to share their woes over the continuing economic downturn, according to a recent Nielsen Online study.  The study mapped the trends of worries voiced by U.S. citizens while they are chatting online.
The study also showed that rising fuel costs and the increasing price of food has led some of the U.S. population to go online to share their saving tips with others.

Tough economic times have forced Americans to reduce their gasoline consumption and curtail spending sprees at the grocery store.
But despite that, Americans are avidly consuming candy, Nielsen analysts told the Associated Press . Recent consumer research by Nielsen found that candy is one of a handful of discretionary items that remain virtually recession-proof. ” A dollar candy bar treat in the face of filling up the gas tank for nearly $100 can be a powerful psychological motivator,” James Russo, vice president of marketing, Nielsen, told the Associated Press.
For more detail on recession-proof and recession-vulnerable products, …

Consumer confidence has fallen to its lowest level in several years, according to the Nielsen Global Consumer Confidence Index, the definitive gauge of consumer sentiment around economic and social concerns across 51 countries.
 
Nielsen’s Global Report on Consumer Confidence, Concerns, Spending and Attitudes to Recession

The recent economic downturn has forced consumers to rethink their spending habits. It has also forced consumer packaged goods (CPG) manufacturers and retailers to reevaluate their marketing strategies. Recent analysis by The Nielsen Company revealed those CPG product categories most immune and most vulnerable to a recession. The study shows that products such as seafood, dry pasta and candy are most immune to economic downturn. Beer and pasta sauces also show some level of immunity during tough economic times. The most vulnerable or recession-prone products include carbonated beverages, eggs, cups/plates, …