Vietnam is one of Southeast Asia’s great success stories: the country is undergoing rapid development and its youthful citizens are now among the most confident consumers in the world, according to Nielsen’s Global Consumer Confidence Index.

Few countries have developed as rapidly as Vietnam has over the last decade – its growth has averaged 7.5 percent per year since 2000.  But the economic downturn has affected almost all countries to some degree.  Will the global recession derail the extraordinary progress Vietnam has made?  Nielsen has prepared a study “Boom or Doom in Vietnam in 2009?” to look at this very question.
Success has bred confidence: Vietnamese are the 9th most confident consumers in the world. And opportunities clearly remain, with AT Kearney rating Vietnam as the most …

Calvin Klein, Christian Dior, and Gucci are the most popular luxury brands among United Arab Emirates shoppers, according to Nielsen survey results released Monday.
Three out of five UAE consumers have shopped at Calvin Klein and Christian Dior, while one in three have shopped at Gucci, Nielsen reported. 
Globally, UAE shoppers ranked as the second biggest purchasers of Gucci (31%) and Chanel (21%), and third in terms of purchases of Giorgio Armani (19%). 
If money were no object, UAE survey respondents named Chanel and Louis Vuitton as the most coveted luxury brands.