With data from more than 125 Facebook advertising campaigns from 70 brands, Nielsen and Facebook release their findings that hold important implications for brand advertisers.

How well a TV ad does can often rely on “Earned Media” — the volume and value of the online conversations that happen before an after it airs.

2010 will be huge test, as new realities of consumer expression and cross-platform integration create a powerful new dynamic hovering over the largest single-spot ad spend on record.