The idea that Baby Boomers aren’t open to new products and technology is a 19th century myth, not a 21st century reality according to new data from The Nielsen Company.

Video game buyers comprise 24% of U.S. households, and their share of wallet profiles paint a picture of valuable, tech-savvy entertainment consumers.

Has the era of the DVD passed? 
Today, the likes of Netflix, Apple, Microsoft, Amazon, Veoh, and Hulu are betting it has.  Instead, they’re throwing their resources into developing a new video source: online streaming movies.
These new media titans may have the right idea, according to recent research by Nielsen that found online streaming video usage almost doubled in the U.S. between 2006 and 2007.  A separate survey conducted by Nielsen in 2007 found that 40% of respondents had streamed some type of video, while just over 10% had downloaded a …