Nielsen Wire » Durham http://blog.nielsen.com/nielsenwire Consumer Insights, News, Research & Reports Fri, 20 Nov 2009 18:19:47 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 What’s Your City’s Entertainment “Personality”? http://blog.nielsen.com/nielsenwire/consumer/whats-your-citys-entertainment-personality/ http://blog.nielsen.com/nielsenwire/consumer/whats-your-citys-entertainment-personality/#comments Mon, 20 Oct 2008 12:57:20 +0000 admin http://blog.nielsen.com/nielsenwire/?p=2808 When it comes to entertainment consumption, all U.S. cities are not created equal.

Take Atlanta, Kansas City, Los Angeles, New York City, and San Francisco – five of 21 cities that are home to some of the nation’s most voracious media consumers.  According to a study of entertainment consumption in 65 major U.S. cities, released Monday by Nielsen PreView, residents of these cities love opening weekend movie-going, rock concerts, reality TV, and newspapers.

In contrast, residents of Bakersfield (California), El Paso, Flint/Saginaw/Bay City (Michigan), Memphis, Miami/Fort Lauderdale, and San Antonio have one-track entertainment minds: they flock to movie theaters for new releases, but eschew almost all other forms of entertainment, ranking lowest nationwide in newspaper and reality TV consumption, according to Nielsen. 

Chicagoans, Pittsburghers, Bostonians, and residents of Green Bay (Wisconsin) were similarly single-minded – about sports.  Never mind the movies, these cities love heading to the stadium for a game – or perhaps a rock concert, according to Nielsen.

Read Nielsen PreView’s complete report.

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