Still more data confirming the battered state of the U.S. economy: U.S. consumers are more price conscious than shoppers in other countries — even when their health is on the line.
According to a global survey conducted by Nielsen and the Association of the European Self-Medication Industry (AESGP), U.S. consumers place more importance on price and value when choosing over-the-counter (OTC) medications than consumers in other countries throughout Europe, Asia Pacific, North America, and the Middle East. 
Thirty percent of U.S. consumers consider price to be important when choosing OTC products, while …