More than half of U.S. consumers (58%) are “very concerned” about rising food prices, according to a survey of more than 48,000 households conducted by Nielsen in October.
So are consumer packaged goods (CPG) manufacturers and retailers, who have struggled in recent months to balance consumer demand for low prices and high value with abnormally high raw materials and transportation costs.
Rather than raising prices, some food manufacturers have reduced the size of their products.  Such strategies may minimize sticker shock at the grocery store, but are unpopular with U.S. consumers.
Instead, according …

Rather than raising prices, some food manufacturers are simply reducing the size of their products, FoodNavigatorUSA reported earlier this week.  A 12-ounce bag of potato chips, for example, is now more likely to be just 10 ounces.
Such strategies may minimize sticker shock at the grocery store, but are proving unpopular with U.S. consumers, according to Nielsen.
A recent study conducted by Nielsen found that consumers prefer larger sizes at a lower price per serving — rather than downsizing.
Consumers offset higer food costs by buying a product less frequently or in smaller …