The Super Bowl showdown taking place during the commercial breaks emerged with a clear winner this year: Doritos. According to Nielsen, the “Sling Baby” ad earned the rare distinction of both the most memorable and best liked ad, while “Man’s Best Friend” also had a very strong showing in the top third of both lists.

A Doritos commercial featuring two men attacked in a gym for stealing someone else’s Doritos was seen by an estimated 116.2 million viewers last Super Bowl Sunday, making it the most watched television commercial of all time.