Because insured and uninsured populations vary significantly, insurance companies will have to develop even more targeted initiatives and reexamine their current members’ ongoing medical and wellness needs.

Nielsen estimates a continued increase of Hispanic TV homes (2.3%) in comparison to total U.S. TV homes (0.3%) for the 2009-2010 TV season.

For the 2009-2010 broadcast season Nielsen estimates that the total number of television households within the U.S. (including Alaska and Hawaii) will be 114.9 million.

Rochester, NY, is the top U.S. city for newspaper readership, according to a new analysis of Integrated Newspaper Audience (INA) data from Scarborough Research, a partnership between Arbitron and The Nielsen Company. A higher percentage of adults in Rochester, NY, are reading newspapers in print or online than in any other U.S. market. The INA of Rochester is 87% – meaning that 87% of adults in the Rochester DMA read a printed newspaper, a newspaper’s website, or did both during the past week. Following closely behind are Cleveland, OH and …