We have seen that many “Power Moms,” women 25-54 with at least one child, are using the Web to provide information and advice, as well as to build relationships with other parents. They are also becoming increasingly engaged with online video. In February 2009, 13.1 million Power Moms, 10 percent of all online video viewers, viewed video content online.
Sites like Momversation.com, where well-known mom bloggers create video conversations, and newbaby.com where moms contribute vlogs, speak to a broader trend of receptivity of video content among Power Moms.
Interestingly, among the top …

RANK
PROGRAM
NETWORK
DAYS
VIEWERS (P2+)

1
NFL REGULAR SEASON – L (COLTS/TITANS)
ESPN
MONDAY
11,604,000

2
HANNAH MONTANA
DSNY
SUNDAY
5,530,000

3
THE OREILLY FACTOR
FOXNC
THURSDAY
4,706,000

4
THE OREILLY FACTOR
FOXNC
TUESDAY
4,419,000

5
SPONGEBOB
NICK
SATURDAY
4,408,000

6
THE OREILLY FACTOR
FOXNC
WEDNESDAY
4,388,000

7
SPONGEBOB
NICK
SATURDAY
4,286,000

8
WWE ENTERTAINMENT (WWE RAW)
USA
MONDAY
4,267,000

9
SPONGEBOB
NICK
SATURDAY
4,242,000

10
COUNTDOWN W/ K. OLBERMANN
MSNBC
WEDNESDAY
4,230,000

Source: The Nielsen Company (October 27, 2008 – November 2, 2008).

RANK
PROGRAM
NETWORK
DAYS
VIEWERS (P2+)

1
NFL REGULAR SEASON – L (BRONCOS/PATRIOTS)
ESPN
MONDAY
10,822,000

2
WIZARDS OF WAVERLY PLACE
DSNY
SUNDAY
4,920,000

3
SPONGEBOB
NICK
SATURDAY
4,685,000

4
WIZARDS OF WAVERLY PLACE
DSNY
SUNDAY
4,587,000

5
SPONGEBOB
NICK
SATURDAY
4,418,000

6
THE OREILLY FACTOR
FOXNC
WEDNESDAY
4,390,000

7
SPONGEBOB
NICK
SATURDAY
4,354,000

8
WWE ENTERTAINMENT (WWE RAW)
USA
MONDAY
4,320,000

9
WWE ENTERTAINMENT (WWE RAW)
USA
MONDAY
4,238,000

10
THE OREILLY FACTOR
FOXNC
THURSDAY
4,171,000

Source: The Nielsen Company (October 20, 2008 – October 26, 2008).

RANK
NAME
NETWORK
DAYS
VIEWERS (P2+)

1
NFL REGULAR SEASON L (JETS/CHARGERS)
ESPN
MONDAY
11,881,000

2
PRESIDENTIAL DEBATE(S)-09/26/2008
FOXNC
FRIDAY
8,211,000

3
ON THE RECORD W/GRETA
FOXNC
FRIDAY
7,413,000

4
SR/PRES DEBATE 1 2008(S)-09/26/2008
CNN
FRIDAY
7,140,000

5
COLL FTBALL-SAT PRIME L (ALABAMA/GEORGIA)
ESPN
SATURDAY
6,683,000

6
ANDERSON COOPER 360
CNN
FRIDAY
6,502,000

7
COLL FTBALL-THUR NIGHT L (USC/OREGON STATE)
ESPN
THURSDAY
6,456,000

8
PRESIDENTIAL DEBATE CVG(S)-09/26/2008
FOXNC
FRIDAY
5,850,000

9
SUITE LIFE ON DECK
DSNY
FRIDAY
5,666,000

10
SUITE LIFE ON DECK
DSNY
SATURDAY
5,129,000

Source: The Nielsen Company (September 22, 2008 – September 28, 2008)

RANK
NAME
DAY(S)
NETWORK
VIEWERS (P2+)

1
NFL REGULAR SEASON – L (VIKINGS/PACKERS)
MONDAY
ESPN
12,501,000

2
NFL REGULAR SEASON – L (BRONCOS/RAIDERS)
MONDAY
ESPN
9,665,000

3
CLOSER, THE
MONDAY
TNT
7,440,000

4
SATURDAY MOVIE III (COCO CHANEL)
SATURDAY
LIF
5,226,000

5
TIME MACHINE
THURSDAY
HIST
5,153,000

6
MONK
FRIDAY
USA
5,020,000

7
RAISING THE BAR
MONDAY
TNT
4,978,000

8
BURN NOTICE
THURSDAY
USA
4,768,000

9
HANNAH MONTANA
SUNDAY
DSNY
4,606,000

10
THE OREILLY FACTOR
MONDAY
FOXNC
4,572,000

Source: The Nielsen Company (September 8, 2008 – September 14, 2008)

RANK
NAME
NETWORK
VIEWERS (P2+)

1
CLOSER, THE
TNT
6,445,000

2
CHEETAH GIRLS ONE WORLD
DSNY
6,176,000

3
LAW & ORDER: CI (ORIG)
USA
5,150,000

4
NASCAR SPRINT CUP L (BRISTOL, TN)
ESPN
4,997,000

5
WWE ENTERTAINMENT (WWE RAW)
USA
4,966,000

6
WWE ENTERTAINMENT (WWE RAW)
USA
4,763,000

7
SPONGEBOB THE MOVIE
NICK
4,690,000

8
MONK
USA
4,577,000

9
SPONGEBOB
NICK
3,977,000

10
PSYCH
USA
3,956,000

Source: The Nielsen Company (August 18, 2008 – August 24, 2008)

RANK
NAME
NETWORK
VIEWERS (P2+)

1
CLOSER, THE
TNT
7,863,000

2
WWE ENTERTAINMENT (WWE RAW)
USA
5,201,000

3
SAVING GRACE
TNT
4,937,000

4
WWE ENTERTAINMENT (WWE RAW)
USA
4,923,000

5
NASCAR SPRINT CUP (WATKINS GLEN, NY) L
ESPN
4,828,000

6
BURN NOTICE
USA
4,558,000

7
FINDING NEMO
DSNY
4,324,000

8
IN PLAIN SIGHT
USA
4,177,000

9
LAW & ORDER: CI (ORIG)
USA
4,164,000

10
SECRET LIFE/AMERICAN TEEN
FAM
4,092,000

Source: The Nielsen Company (August 4, 2008 – August 10, 2008)

RANK
NAME
NETWORK
VIEWERS (P2+)

1
CLOSER, THE
TNT
7,358,000

2
NASCAR SPRINT CUP L (POCONO)
ESPN
6,191,000

3
WWE ENTERTAINMENT (WWE RAW)
USA
5,524,000

4
WWE ENTERTAINMENT (WWE RAW)
USA
4,985,000

5
LAW & ORDER: CI (ORIG)
USA
4,926,000

6
BURN NOTICE
USA
4,863,000

7
SAVING GRACE
TNT
4,778,000

8
HANNAH MONTANA
DSNY
4,624,000

9
MONK
USA
4,605,000

10
PSYCH
USA
4,290,000

Source: The Nielsen Company (July 28, 2008 – August 3, 2008)

RANK
NAME
NETWORK
VIEWERS (P2+)

1
CLOSER, THE
TNT
7,058,000

2
NASCAR SPRINT CUP – L (BRICKYARD 400)
ESPN
6,668,000

3
HANNAH & MILEY:BEST OF
DSNY
5,864,000

4
MONK
USA
5,062,000

5
WWE ENTERTAINMENT (WWE RAW)
USA
4,961,000

6
BURN NOTICE
USA
4,760,000

7
SAVING GRACE
TNT
4,571,000

8
SP FN STAR 4 FIN(S)-07/27/2008
FOOD
4,508,000

9
WWE ENTERTAINMENT (WWE RAW)
USA
4,494,000

10
PSYCH
USA
4,484,000

Source: The Nielsen Company (July 21, 2008 – July 27, 2008)