Most global consumers agree that their countries have hit recession, but opinion on how long the recession will last remains mixed, Nielsen reported Wednesday.
While 53% of those surveyed by Nielsen think their country has hit a prolonged recession that will last more than 12 months, 18% of consumers, concentrated in a handful of emerging markets, like India, Vietnam, China, and Russia, told Nielsen they expect their countries to be out of recession within the next 12 months.
In contrast, consumers in Japan, Germany, Argentina, Mexico, Turkey, Italy, Taiwan, the U.S., and Spain were the …

Although this year’s holiday season comes on the heels of exceptional economic turmoil, U.S. consumers are expected to spend $98 billion during November and December — a 4.7% gain in dollar sales over the 2007 holiday retail season, according to Nielsen.
NielsenWire recently spoke with the co-author of Nielsen’s holiday retail forecast, James Russo, Vice President of Food Sector Marketing, Nielsen.
NielsenWire: What is the forecast for 2008 holiday shopping season*?
James Russo:
All consumer, economic, and trade indications point to a flat-to-declining holiday selling season across the core consumer packaged goods (CPG) categories …

In the past four years, organic products have been one of the fastest growing market segments within the food industry, logging growth rates between 13% and 33%.
That trend may now be changing, according to Nielsen, which recently released data showing a slowdown in organic dollar sales and unit sales growth in the four weeks ending Sept. 6.
Dollar sales of organics grew by just 13%, while unit sales grew by 8% in the four weeks between August 9 and Sept. 6, according to Nielsen.  In contrast, dollar sales of organic products grew by …

With food and gasoline costs surging, household budgets worldwide are feeling the pinch.  But how people feel about the economy — and how they are coping financially — varies by country and region, The Economist recently reported.
Consumers in the Asia-Pacific region, for example, are more inclined to save than to splurge if they have spare money, while Russian consumers pump their extra cash into expanding their wardrobe, according to Nielsen.
Meanwhile, people in Nordic countries continue to spend money on travel and vacations, while Brazilians are happy to stay home.
Discretionary income …

High gas prices are forcing Consumers to combine shopping trips, eat out less, and stay home more, according to research released Thursday by Nielsen.
In addition, nearly two-thirds (63%) of consumers are compensating for rising gas prices by reducing their spending, Nielsen found. That percentage increased by 18 points since June 2007 — and by 14 points in the last six months alone.
“While discretionary spending is likely to be a challenge for most low and middle income shoppers, even affluent consumers are looking for ways to make their dollars go further,” …