Nielsen Wire » digital tv readiness http://blog.nielsen.com/nielsenwire Consumer Insights, News, Research & Reports Thu, 09 Feb 2012 20:36:28 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 DTV Readiness Update: 4.4% Of U.S. Households Still Unprepared http://blog.nielsen.com/nielsenwire/consumer/dtv-readiness-update-44-of-us-households-still-unprepared/ http://blog.nielsen.com/nielsenwire/consumer/dtv-readiness-update-44-of-us-households-still-unprepared/#comments Wed, 18 Feb 2009 15:33:09 +0000 Nielsen Wire http://blog.nielsen.com/nielsenwire/?p=8314 More than 5 million U.S. households – or 4.4 percent of all homes — are not ready for the upcoming transition to all-digital broadcasting and would be unable to receive any television programming at all if the transition occurred today, The Nielsen Company reported today.  This is an improvement of more than 800,000 homes since Nielsen reported readiness status at the beginning of February.

Percentage of Households that Are Completely Unready For the Digital Transition

Preparedness as of: Overall White African-American Hispanic Asian Under Age 35 Over Age 55
Feb. 15, 2009 4.4 3.6 7.5 7.4 5.1 8.1 2.6
Feb. 1, 2009 5.1 4.1 8.7 8.5 6.3 8.6 3.2
Jan. 18, 2009 5.7 4.6 9.9 9.7 6.9 8.8 4.0
Source: The Nielsen Company

Click here to read Nielsen’s full DTV readiness update.

]]> http://blog.nielsen.com/nielsenwire/consumer/dtv-readiness-update-44-of-us-households-still-unprepared/feed/ 1 DTV Readiness Update: 5.1% Of U.S. Households Still Unprepared http://blog.nielsen.com/nielsenwire/media_entertainment/dtv-readiness-update-51-of-us-households-still-unprepared/ http://blog.nielsen.com/nielsenwire/media_entertainment/dtv-readiness-update-51-of-us-households-still-unprepared/#comments Thu, 05 Feb 2009 15:14:25 +0000 Nielsen Wire http://blog.nielsen.com/nielsenwire/?p=7989 More than 5.8 million U.S. households — or 5.1 percent of all homes — are not ready for the upcoming transition to all-digital broadcasting, according to Nielsen.  The Albuquerque – Santa Fe market continues to be the least prepared, with more than 12 percent of households completely unready.

Percentage of Households that Are Completely Unready For the Digital Transition

Click here to read the Nielsen’s entire DTV readiness update.

]]> http://blog.nielsen.com/nielsenwire/media_entertainment/dtv-readiness-update-51-of-us-households-still-unprepared/feed/ 12 6.5 Million U.S. Homes Unready For Digital TV Transition http://blog.nielsen.com/nielsenwire/media_entertainment/65-million-us-homes-unready-for-digital-tv-transition/ http://blog.nielsen.com/nielsenwire/media_entertainment/65-million-us-homes-unready-for-digital-tv-transition/#comments Thu, 22 Jan 2009 16:07:14 +0000 Nielsen Wire http://blog.nielsen.com/nielsenwire/?p=7328 According to Nielsen, more than 6.5 million U.S. households – or 5.7 percent of all homes — are not ready for the upcoming transition to all-digital broadcasting and would be unable to receive any television programming at all if the transition occurred today. This is an improvement of 1.3M homes since Nielsen reported readiness status at the end of December.

“Nielsen has been preparing for the transition to digital television for more than two years,” said Nielsen Vice Chair Susan Whiting. “Because we recognize that accurate and reliable information on consumer behavior is essential to this transition, we’ve been sharing our data with clients, government leaders and the public so they could track progress to digital readiness.”

Click here to see the full press release.

For more information on how to prepare for the DTV transition, visit http://www.dtv.gov/

Percentage of Households that Are Completely Unready For the Digital Transition

Date Overall %
Unready		 White African
American		 Hispanic Asian Under 35 Over 55
01/18/2009 5.7 4.6 9.9 9.7 6.9 8.8 4.0
12/21/2008 6.8 5.6 10.8 11.5 8.1 9.9 5.2
Source: © 2009 The Nielsen Company

Watch Susan Whiting’s Message About The Digital Transition

Local Market Rankings

Among the 56 local markets that Nielsen measures with electronic meters, the one that is least ready is Albuquerque-Santa Fe, with 12.4% of the households completely unready.  The most prepared market is Hartford & New Haven, with only 1.8% of homes unready.

Least Prepared Local Metered Markets Based on Percentage of Households Currently Unprepared for Digital Conversion

Rank Market %TOTAL %AA %HISP % Under 35 % 35-54 %55 +
1 ALBUQUERQUE-SANTA FE 12.24 n/a 13.25 15.50 13.87 8.88
2 DALLAS-FT. WORTH 10.21 15.70 13.86 14.68 10.04 6.82
3 HOUSTON 9.95 14.12 17.01 17.07 8.08 7.79
4 TULSA 9.53 n/a n/a 16.19 12.61 3.04
5 PORTLAND, OR 9.08 n/a n/a 13.71 6.29 9.35
6 SALT LAKE CITY 8.58 n/a 5.47 8.14 11.23 5.83
7 MEMPHIS 8.53 12.62 n/a 7.69 8.27 9.24
8 AUSTIN 8.45 n/a 13.56 14.34 6.31 5.48
9 LOS ANGELES 7.66 11.21 11.20 9.49 8.79 4.81
10 SACRAMNTO-STKTON-MODESTO 7.33 5.04 7.12 7.39 7.36 7.26
11 PHOENIX (PRESCOTT) 7.31 n/a 18.16 16.43 6.56 3.10
12 JACKSONVILLE 7.02 14.67 n/a 8.65 8.21 4.95
13 DAYTON 6.88 8.56 n/a 16.83 3.19 4.88
14 GREENVLL-SPART-ASHEVLL-AND 6.69 15.30 n/a 19.34 5.08 2.66
15 INDIANAPOLIS 6.53 7.69 n/a 12.18 7.22 2.55
16 MILWAUKEE 6.43 13.65 n/a 2.52 8.95 5.25
17 SAN ANTONIO 6.20 n/a 9.72 5.41 7.31 5.36
18 RICHMOND-PETERSBURG 6.13 10.48 n/a 10.51 3.34 7.28
19 SAN DIEGO 5.94 n/a n/a 8.29 7.04 2.91
20 CLEVELAND-AKRON (CANTON) 5.91 15.78 n/a 10.51 7.01 2.62
21 MINNEAPOLIS-ST. PAUL 5.85 n/a n/a 9.72 5.11 4.38
22 KANSAS CITY 5.75 12.84 n/a 8.46 7.92 1.36
23 SEATTLE-TACOMA 5.67 n/a n/a 7.70 5.68 4.50
24 MIAMI-FT. LAUDERDALE 5.47 12.50 4.37 7.67 5.76 4.19
25 ST. LOUIS 5.26 9.95 n/a 7.32 5.33 3.96
26 CINCINNATI 5.21 12.50 n/a 7.98 2.92 6.28
27 SAN FRANCISCO-OAK-SAN JOSE 5.20 5.71 3.97 12.67 3.96 3.08
28 CHICAGO 5.18 8.67 8.75 6.46 4.84 4.75
29 LAS VEGAS 5.17 7.77 15.16 8.68 5.14 3.05
30 BIRMINGHAM (ANN AND TUSC) 4.86 6.67 n/a 3.31 5.45 5.12
31 CHARLOTTE 4.79 6.41 n/a 4.38 5.91 3.85
32 DENVER 4.75 n/a 7.88 7.61 4.71 2.90
33 LOUISVILLE 4.59 9.79 n/a 9.68 4.09 1.99
34 NASHVILLE 4.41 3.39 n/a 5.76 2.98 5.21
35 DETROIT 4.40 9.78 n/a 4.00 4.42 4.58
36 RALEIGH-DURHAM (FAYETVLLE) 4.38 9.49 n/a 5.30 3.63 4.62
37 NEW ORLEANS 4.35 8.33 n/a 8.62 4.58 1.72
38 COLUMBUS, OH 4.29 4.73 n/a 9.54 2.82 2.25
39 BUFFALO 4.27 7.92 n/a 4.32 3.78 4.72
40 TAMPA-ST. PETE (SARASOTA) 4.14 7.45 8.62 6.50 6.16 1.76
41 WASHINGTON, DC (HAGRSTWN) 4.08 3.23 2.38 4.84 4.45 3.20
42 ORLANDO-DAYTONA BCH-MELBRN 3.91 9.40 4.40 6.96 3.93 2.57
43 NORFOLK-PORTSMTH-NEWPT NWS 3.78 3.92 n/a 1.91 4.66 3.89
44 BALTIMORE 3.75 4.98 n/a 2.41 4.18 3.97
45 GREENSBORO-H.POINT-W.SALEM 3.42 3.24 n/a 6.14 3.76 1.61
46 KNOXVILLE 3.20 n/a n/a 1.71 5.73 1.71
47 PROVIDENCE-NEW BEDFORD 3.20 n/a n/a 2.59 2.37 4.33
48 OKLAHOMA CITY 3.07 4.85 n/a 2.97 4.86 1.28
49 PITTSBURGH 3.05 3.37 n/a 6.77 3.09 1.68
50 FT. MYERS-NAPLES 2.98 n/a 5.65 4.83 6.20 0.47
51 WEST PALM BEACH-FT. PIERCE 2.67 7.69 6.52 9.44 2.14 0.96
52 NEW YORK 2.57 4.58 3.73 3.39 2.03 2.82
53 BOSTON (MANCHESTER) 2.25 9.09 n/a 0.92 2.64 2.40
54 PHILADELPHIA 2.10 5.08 5.30 4.00 1.40 1.94
55 ATLANTA 2.02 1.74 10.58 2.90 0.81 2.99
56 HARTFORD & NEW HAVEN 1.76 0.32 2.44 3.26 1.04 1.81
Source: The Nielsen Company
n/a indicates sample size not large enough to project
]]> http://blog.nielsen.com/nielsenwire/media_entertainment/65-million-us-homes-unready-for-digital-tv-transition/feed/ 13