Recent digital transition articles
All full-power analog broadcasts in the U.S. were turned off on June 12, signaling a fundamental change in the transmission of television broadcasting. Which homes were ready and which were not… and how were TV station audiences impacted?
[read more]
99.4 percent of U.S. homes are able to receive digital television signals, a gain of more than a half million homes in the last month. This is a gain of more than 572,000 homes in the last month and 1.8 million homes…
[read more]While Americans have always enjoyed television, high definition (HD) TVs are opening a new chapter in that historic love affair. Not since color TV was introduced more than 50 years ago has a new TV technology been so rapidly adopted. And despite the recession, Americans seem willing to continue to spend their hard-earned money on this new technology.
As of February 2009, slightly more than one-third of American TV homes had at least one HDTV, a marked increase from November 2008, when 29.2 percent of homes had one, and …
3.3 million or 2.9% of U.S. TV households remain completely unready for the transition to all digital
broadcast that will take place on June 12, 2009. That is an improvement more than 200,000
households in two weeks with just over four weeks until the transition.
Read Nielsen’s complete media release
[read more]Susan Whiting, Vice Chair, Nielsen
In 2005, Congress mandated that television stations switch from analog to digital signals in 2009. The purpose of this switch was to increase the efficient use of the spectrum, to expand consumer choice for video programming, and to increase the amount of spectrum available for public safety and other wireless services. In addition, Congress was able to raise nearly $20 billion by auctioning the analog spectrum that has been used for broadcast television.
The switch to all-digital television broadcasting, which was originally scheduled to occur on February …
With the nationwide transition to digital TV in the U.S. little more than one month away, 6.8% of U.S. households remain unready for the switch to all-digital broadcasting, according to Nielsen.
Nielsen Wire recently spoke with Patricia McDonough, SVP of Insights, Analysis and Policy, Nielsen, about the company’s efforts to accurately measure TV viewing following the February 17 digital transition.
Nielsen Wire: What is Nielsen doing to prepare for the transition to digital TV broadcasting?
Patricia McDonough:
We are planning for a busy post-holiday season in which we expect many unprepared households to purchase …
The penetration of U.S. households completely unready for the transition to digital television dropped from 7.4% in November to 6.8% in December, Nielsen reported Friday.
Non-Hispanic households continue to be more ready for the transition than Hispanic households, but the rate of Hispanic readiness is picking up. After seeing no change in unready Hispanic households from October to November, that percentage dropped from 12.4% to 11.5% in December.
In recent months, U.S. households have accelerated their preparations for the nationwide switch to digital TV, Nielsen reported Tuesday.
The percentage of completely unready households declined from 8.4% in September 2008 to 7.7% last month — the largest single-month change in the past six months, according to Nielsen.
Just four months ahead of the nationwide transition to digital TV, more than 9 million U.S. households — 8.4% of all homes — remain unready for the switch to all-digital broadcasting, Nielsen reported Wednesday.
If the transition occurred today, those 9.6 million homes would unable to receive any television programming, while another 12.6 million households would have at least one television set that would no longer work.
In all, one in five U.S. households are either partially or completely unready for the government-mandated switch to digital programming that will occur on February 17, …
With the nationwide transition to digital TV in the U.S. just four months away, more than 9 million U.S. households remain unready for the switch to all-digital broadcasting, according to Nielsen.
NielsenWire recently spoke with the co-author of Nielsen’s most recent report on the transition to digital TV, Steve McGowan, Senior Vice President, Insights and Client Research Initiatives, Nielsen.
NielsenWire: How has digital preparedness changed since Nielsen’s last report this past spring?
Steve McGowan:
Not all that much. Since last May, when 9.8% of homes were “completely unready,” the number has dropped by just …




