Recent digital television articles
The penetration of U.S. households completely unready for the transition to digital television dropped from 7.4% in November to 6.8% in December, Nielsen reported Friday.
Non-Hispanic households continue to be more ready for the transition than Hispanic households, but the rate of Hispanic readiness is picking up. After seeing no change in unready Hispanic households from October to November, that percentage dropped from 12.4% to 11.5% in December.
Just four months ahead of the nationwide transition to digital TV, more than 9 million U.S. households — 8.4% of all homes — remain unready for the switch to all-digital broadcasting, Nielsen reported Wednesday.
If the transition occurred today, those 9.6 million homes would unable to receive any television programming, while another 12.6 million households would have at least one television set that would no longer work.
In all, one in five U.S. households are either partially or completely unready for the government-mandated switch to digital programming that will occur on February 17, …
With the nationwide transition to digital TV in the U.S. just four months away, more than 9 million U.S. households remain unready for the switch to all-digital broadcasting, according to Nielsen.
NielsenWire recently spoke with the co-author of Nielsen’s most recent report on the transition to digital TV, Steve McGowan, Senior Vice President, Insights and Client Research Initiatives, Nielsen.
NielsenWire: How has digital preparedness changed since Nielsen’s last report this past spring?
Steve McGowan:
Not all that much. Since last May, when 9.8% of homes were “completely unready,” the number has dropped by just …




