Nielsen Wire » digital television

98.9% Of American Homes Able To Receive DTV

Nielsen Wire — Wed, 29 Jul 2009 17:05:50 +0000

The Nielsen Company reported today that 98.9 percent of U.S. homes are able to receive digital television signals, a gain of 229,000 homes in the last two weeks and 1.3 million homes since the week of the June 12 DTV transition. As of July 26, only 1.2 million homes were unable to receive digital signals.

% Of Homes Completely Unready For DTV

Date	Total	White	African American	Hispanic	Asian	Under 35	Over 55
July 26, 2009	1.1	0.8	2.2	1.6	1.3	2.7	0.4
July 12, 2009	1.3	1.0	2.6	2.2	1.9	3.2	0.5
June 28, 2009	1.5	1.1	3.5	2.3	2.5	3.5	0.6
June 21, 2009	1.8	1.3	4.0	2.8	2.9	4.0	0.8
June 14, 2009	2.2	1.6	4.6	3.6	3.2	4.4	1.1
June 7, 2009	2.5	1.9	5.1	4.3	3.1	4.6	1.3
May 24, 2009	2.7	2.1	5.4	4.7	3.2	5.0	1.5
May 10, 2009	2.9	2.3	5.7	4.9	3.4	5.4	1.6
April 26, 2009	3.1	2.4	5.9	5.0	4.1	5.7	1.7
April 12, 2009	3.2	2.5	5.9	5.4	4.3	5.9	1.7
March 29, 2009	3.4	2.7	6.2	5.6	4.4	6.3	1.8
March 15, 2009	3.6	2.9	6.6	6.1	4.4	6.5	2.0
March 1, 2009	3.9	3.2	6.7	6.5	4.5	7.2	2.2
February 15, 2009	4.4	3.6	7.5	7.4	5.1	8.1	2.6
February 1, 2009	5.1	4.1	8.7	8.5	6.3	8.6	3.2
January 18, 2009	5.7	4.6	9.9	9.7	6.9	8.8	4.0
December 21, 2008	6.8	5.6	10.8	11.5	8.1	9.9	5.2
Source: The Nielsen Company

For additional information including a market-by-market breakdown, download Nielsen’s latest DTV media release.

200K U.S. Homes Have Upgraded to Digital Since June 28

Nielsen Wire — Thu, 16 Jul 2009 13:58:10 +0000

The Nielsen Company reported today 200,000 homes have upgraded to digital television in the last two weeks. In the month following the June 12 government-mandated digital TV transition, more than a million homes have made the switch. This recent improvement leaves 1.5 million American households, or 1.3% of the U.S., unable to receive digital television signals through the week ending July 12.

% Of Homes Completely Unready For DTV

Date	Total	White	African American	Hispanic	Asian	Under 35	Over 55
July 12, 2009	1.3	1.0	2.6	2.2	1.9	3.2	0.5
June 28, 2009	1.5	1.1	3.5	2.3	2.5	3.5	0.6
June 21, 2009	1.8	1.3	4.0	2.8	2.9	4.0	0.8
June 14, 2009	2.2	1.6	4.6	3.6	3.2	4.4	1.1
June 7, 2009	2.5	1.9	5.1	4.3	3.1	4.6	1.3
May 24, 2009	2.7	2.1	5.4	4.7	3.2	5.0	1.5
May 10, 2009	2.9	2.3	5.7	4.9	3.4	5.4	1.6
April 26, 2009	3.1	2.4	5.9	5.0	4.1	5.7	1.7
April 12, 2009	3.2	2.5	5.9	5.4	4.3	5.9	1.7
March 29, 2009	3.4	2.7	6.2	5.6	4.4	6.3	1.8
March 15, 2009	3.6	2.9	6.6	6.1	4.4	6.5	2.0
March 1, 2009	3.9	3.2	6.7	6.5	4.5	7.2	2.2
February 15, 2009	4.4	3.6	7.5	7.4	5.1	8.1	2.6
February 1, 2009	5.1	4.1	8.7	8.5	6.3	8.6	3.2
January 18, 2009	5.7	4.6	9.9	9.7	6.9	8.8	4.0
December 21, 2008	6.8	5.6	10.8	11.5	8.1	9.9	5.2
Source: The Nielsen Company

For additional information including a market-by-market breakdown, download Nielsen’s latest DTV media release.

800,000 Homes Have Upgraded to DTV Since June 12 Transition

Nielsen Wire — Wed, 01 Jul 2009 15:34:46 +0000

Since the June 12 switch to digital television, more than 800,000 homes have readied themselves to receive digital broadcasts. As 400,000 new homes upgraded in the last week, this now leaves only 1.7 million, or 1.5%, of U.S. homes classified as “completely unready” for digital TV.

% Of Homes Completely Unready For DTV

Date	Total	White	African American	Hispanic	Asian	Under 35	Over 55
June 28, 2009	1.5	1.1	3.5	2.3	2.5	3.5	0.6
June 21, 2009	1.8	1.3	4.0	2.8	2.9	4.0	0.8
June 14, 2009	2.2	1.6	4.6	3.6	3.2	4.4	1.1
June 7, 2009	2.5	1.9	5.1	4.3	3.1	4.6	1.3
May 24, 2009	2.7	2.1	5.4	4.7	3.2	5.0	1.5
May 10, 2009	2.9	2.3	5.7	4.9	3.4	5.4	1.6
April 26, 2009	3.1	2.4	5.9	5.0	4.1	5.7	1.7
April 12, 2009	3.2	2.5	5.9	5.4	4.3	5.9	1.7
March 29, 2009	3.4	2.7	6.2	5.6	4.4	6.3	1.8
March 15, 2009	3.6	2.9	6.6	6.1	4.4	6.5	2.0
March 1, 2009	3.9	3.2	6.7	6.5	4.5	7.2	2.2
February 15, 2009	4.4	3.6	7.5	7.4	5.1	8.1	2.6
February 1, 2009	5.1	4.1	8.7	8.5	6.3	8.6	3.2
January 18, 2009	5.7	4.6	9.9	9.7	6.9	8.8	4.0
December 21, 2008	6.8	5.6	10.8	11.5	8.1	9.9	5.2
Source: The Nielsen Company

400,000 U.S. Homes Became Ready For DTV Since June 12

Nielsen Wire — Wed, 24 Jun 2009 16:33:52 +0000

Nielsen’s second update since the country’s June 12^th conversion to digital television has reported that 2.1 million American households, or 1.8 percent of the television market, were unable to receive digital television signals through the week ending June 21. This is an improvement of 400,000 homes since the week of the June 12 DTV transition.

% of Homes Completely Unready

Date	Total	White	African American	Hispanic	Asian	Under 35	Over 55
June 21, 2009	1.8	1.3	4.0	2.8	2.9	4.0	0.8
June 14, 2009	2.2	1.6	4.6	3.6	3.2	4.4	1.1
June 7, 2009	2.5	1.9	5.1	4.3	3.1	4.6	1.3
May 24, 2009	2.7	2.1	5.4	4.7	3.2	5.0	1.5
May 10, 2009	2.9	2.3	5.7	4.9	3.4	5.4	1.6
April 26, 2009	3.1	2.4	5.9	5.0	4.1	5.7	1.7
April 12, 2009	3.2	2.5	5.9	5.4	4.3	5.9	1.7
March 29, 2009	3.4	2.7	6.2	5.6	4.4	6.3	1.8
March 15, 2009	3.6	2.9	6.6	6.1	4.4	6.5	2.0
March 1, 2009	3.9	3.2	6.7	6.5	4.5	7.2	2.2
February 15, 2009	4.4	3.6	7.5	7.4	5.1	8.1	2.6
February 1, 2009	5.1	4.1	8.7	8.5	6.3	8.6	3.2
January 18, 2009	5.7	4.6	9.9	9.7	6.9	8.8	4.0
December 21, 2008	6.8	5.6	10.8	11.5	8.1	9.9	5.2
Source: The Nielsen Company

Read the complete media alert with market-by-market breakdown.

2.5 Million Homes Remain Without DTV After The Transition

Nielsen Wire — Wed, 17 Jun 2009 15:49:38 +0000

In Nielsen’s first update after the country’s June 12, 2009 conversion to digital television, 2.5 million American households, or 2.2 percent of the television market could not receive digital television signals through the week ending June 14. These numbers reflect an improvement of 300,000 homes since June 7, the most recent date for which Nielsen reported readiness numbers.

% OF HOMES COMPLETELY UNREADY

Date	Total	White	African American	Hispanic	Asian	Under 35	Over 55
June 14, 2009	2.2	1.6	4.6	3.6	3.2	4.4	1.1
June 7, 2009	2.5	1.9	5.1	4.3	3.1	4.6	1.3
May 24, 2009	2.7	2.1	5.4	4.7	3.2	5.0	1.5
May 10, 2009	2.9	2.3	5.7	4.9	3.4	5.4	1.6
April 26, 2009	3.1	2.4	5.9	5.0	4.1	5.7	1.7
April 12, 2009	3.2	2.5	5.9	5.4	4.3	5.9	1.7
March 29, 2009	3.4	2.7	6.2	5.6	4.4	6.3	1.8
March 15, 2009	3.6	2.9	6.6	6.1	4.4	6.5	2.0
March 1, 2009	3.9	3.2	6.7	6.5	4.5	7.2	2.2
February 15, 2009	4.4	3.6	7.5	7.4	5.1	8.1	2.6
February 1, 2009	5.1	4.1	8.7	8.5	6.3	8.6	3.2
January 18, 2009	5.7	4.6	9.9	9.7	6.9	8.8	4.0
December 21, 2008	6.8	5.6	10.8	11.5	8.1	9.9	5.2
Source: The Nielsen Company

Read the complete media alert with market-by-market breakdown.

Nielsen’s Steve McGowan Talks DTV Impact on Bloomberg’s “Taking Stock”

Nielsen Wire — Fri, 12 Jun 2009 13:53:40 +0000

Steve McGowan, Senior Vice President, Insights and Client Research, The Nielsen Company, discussed the impact of the digital television transition on viewers, broadcasters, and the TV industry overall on Bloomberg’s “Taking Stock.”

Listen to the clip here.

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2.8 Million Homes Still Unready for DTV Transition on June 12

Nielsen Wire — Wed, 10 Jun 2009 13:01:42 +0000

In Nielsen’s final update before the June 12 deadline, 2.8 million American households, or 2.5% of the television market, are completely unready for the transition to digital television. Younger, African American and Hispanic homes are disproportionately unready, while the elderly are the most ready.

% OF HOMES COMPLETELY UNREADY FOR DIGITAL TRANSITION
DATE	Total	White	African American	Hispanic	Asian	Under 35	Over 55
June 7, 2009	2.5	1.9	5.1	4.3	3.1	4.6	1.3
May 25, 2009	2.7	2.1	5.4	4.7	3.2	5.0	1.5
May 10, 2009	2.9	2.3	5.7	4.9	3.4	5.4	1.6
Apr 26, 2009	3.1	2.4	5.9	5.0	4.1	5.7	1.7
Apr 12, 2009	3.2	2.5	5.9	5.4	4.3	5.9	1.7
Mar 29, 2009	3.4	2.7	6.2	5.6	4.4	6.3	1.8
Mar 15, 2009	3.6	2.9	6.6	6.1	4.4	6.5	2.0
Mar 1, 2008	3.9	3.2	6.7	6.5	4.5	7.2	2.2
Feb 15, 2009	4.4	3.6	7.5	7.4	5.1	8.1	2.6
Feb 1, 2009	5.1	4.1	8.7	8.5	6.3	8.6	3.2
Jan 18, 2009	5.7	4.6	9.9	9.7	6.9	8.8	4.0
Dec 21, 2008	6.8	5.6	10.8	11.5	8.1	9.9	5.2
source: The Nielsen Company

“Since February, when the U.S. government postponed the transition for three months, the number of households that are completely unready has been cut in half – from 5.8 million to 2.8 million homes,” said Sara Erichson, President Media Client Services, The Nielsen Company. “Given the importance that television plays in the day-to-day life of most people, we expect that the most of the remaining unready homes will take the necessary steps to get ready once the stations make the final switch to digital transmission. We will continue to follow this trend closely.”

Read the complete media alert with market by market breakdown.

Download a DTV fact sheet.

Only 2.7% of U.S. Homes Unready for Digital Television

Nielsen Wire — Wed, 27 May 2009 15:01:27 +0000

Since mid-May an additional 200,000 U.S. homes prepared their homes for the June 12 transition to digital television, leaving roughly 3.1 million homes (or 2.7%) unready for the switch. While these new figures show an improvement in the level of preparedness among African American and Hispanic households, but both groups remain less ready than the national average.

For details on a market-by-market breakdown of DTV readiness, read the complete media release.

% OF HOMES COMPLETELY UNREADY FOR DIGITAL TRANSITION
DATE	Total	White	African American	Hispanic	Asian	Under 35	Over 55
May 25, 2009	2.7	2.1	5.4	4.7	3.2	5.0	1.5
May 10, 2009	2.9	2.3	5.7	4.9	3.4	5.4	1.6
Apr 26, 2009	3.1	2.4	5.9	5.0	4.1	5.7	1.7
Apr 12, 2009	3.2	2.5	5.9	5.4	4.3	5.9	1.7
Mar 29, 2009	3.4	2.7	6.2	5.6	4.4	6.3	1.8
Mar 15, 2009	3.6	2.9	6.6	6.1	4.4	6.5	2.0
Mar 1, 2008	3.9	3.2	6.7	6.5	4.5	7.2	2.2
Feb 15, 2009	4.4	3.6	7.5	7.4	5.1	8.1	2.6
Feb 1, 2009	5.1	4.1	8.7	8.5	6.3	8.6	3.2
Jan 18, 2009	5.7	4.6	9.9	9.7	6.9	8.8	4.0
Dec 21, 2008	6.8	5.6	10.8	11.5	8.1	9.9	5.2
source: The Nielsen Company

DTV Readiness Update: 5.1% Of U.S. Households Still Unprepared

Nielsen Wire — Thu, 05 Feb 2009 15:14:25 +0000

More than 5.8 million U.S. households — or 5.1 percent of all homes — are not ready for the upcoming transition to all-digital broadcasting, according to Nielsen. The Albuquerque – Santa Fe market continues to be the least prepared, with more than 12 percent of households completely unready.

Percentage of Households that Are Completely Unready For the Digital Transition

Click here to read the Nielsen’s entire DTV readiness update.

Nielsen Executives Discuss The DTV Transition

Nielsen Wire — Tue, 20 Jan 2009 21:10:16 +0000

As Americans prepare for the shift to digital television, Nielsen has been at the forefront of tracking the public’s readiness for the change. As the February 17 transition approaches, new attention has been focused on the sizeable number of people, particularly from minority communities, who have not yet taken action to prepare and may lose their signals.

Two Nielsen executives, Susan Whiting, Vice Chairman of the company, and Anne Elliot, a Vice President, spoke with the Los Angeles Times and the Chicago Tribune, respectively, about the preparedness of some communities and audiences.

LA Times ~ 01/16/09: Few organizations have more influence over television broadcasting than the Nielsen Co., whose panels of viewers supply the ratings that help determine what advertisers pay for their commercial slots. Now, Nielsen is helping shape the debate over TV technology — in particular, the transition to digital. Using knowledge gained from its panels, the company has tracked how well prepared viewers are for the mid-February cut-off of analog channels. – full story