Recent digital television articles
The Nielsen Company reported today that 98.9 percent of U.S. homes are able to receive digital television signals, a gain of 229,000 homes in the last two weeks and 1.3 million homes since the week of the June 12 DTV transition. As of July 26, only 1.2 million homes were unable to receive digital signals.
% Of Homes Completely Unready For DTV
Date
Total
White
African American
Hispanic
Asian
Under 35
Over 55
July 26, 2009
1.1
0.8
2.2
1.6
1.3
2.7
0.4
July 12, 2009
1.3
1.0
2.6
2.2
1.9
3.2
0.5
June 28, 2009
1.5
1.1
3.5
2.3
2.5
3.5
0.6
June 21, 2009
1.8
1.3
4.0
2.8
2.9
4.0
0.8
June 14, 2009
2.2
1.6
4.6
3.6
3.2
4.4
1.1
June 7, 2009
2.5
1.9
5.1
4.3
3.1
4.6
1.3
May 24, 2009
2.7
2.1
5.4
4.7
3.2
5.0
1.5
May 10, 2009
2.9
2.3
5.7
4.9
3.4
5.4
1.6
April 26, 2009
3.1
2.4
5.9
5.0
4.1
5.7
1.7
April 12, 2009
3.2
2.5
5.9
5.4
4.3
5.9
1.7
March 29, 2009
3.4
2.7
6.2
5.6
4.4
6.3
1.8
March …
[read more]The Nielsen Company reported today 200,000 homes have upgraded to digital television in the last two weeks. In the month following the June 12 government-mandated digital TV transition, more than a million homes have made the switch. This recent improvement leaves 1.5 million American households, or 1.3% of the U.S., unable to receive digital television signals through the week ending July 12.
% Of Homes Completely Unready For DTV
Date
Total
White
African American
Hispanic
Asian
Under 35
Over 55
July 12, 2009
1.3
1.0
2.6
2.2
1.9
3.2
0.5
June 28, 2009
1.5
1.1
3.5
2.3
2.5
3.5
0.6
June 21, 2009
1.8
1.3
4.0
2.8
2.9
4.0
0.8
June 14, 2009
2.2
1.6
4.6
3.6
3.2
4.4
1.1
June 7, 2009
2.5
1.9
5.1
4.3
3.1
4.6
1.3
May 24, 2009
2.7
2.1
5.4
4.7
3.2
5.0
1.5
May 10, 2009
2.9
2.3
5.7
4.9
3.4
5.4
1.6
April …
[read more]Since the June 12 switch to digital television, more than 800,000 homes have readied themselves to receive digital broadcasts. As 400,000 new homes upgraded in the last week, this now leaves only 1.7 million, or 1.5%, of U.S. homes classified as “completely unready” for digital TV.
% Of Homes Completely Unready For DTV
Date
Total
White
African American
Hispanic
Asian
Under 35
Over 55
June 28, 2009
1.5
1.1
3.5
2.3
2.5
3.5
0.6
June 21, 2009
1.8
1.3
4.0
2.8
2.9
4.0
0.8
June 14, 2009
2.2
1.6
4.6
3.6
3.2
4.4
1.1
June 7, 2009
2.5
1.9
5.1
4.3
3.1
4.6
1.3
May 24, 2009
2.7
2.1
5.4
4.7
3.2
5.0
1.5
May 10, 2009
2.9
2.3
5.7
4.9
3.4
5.4
1.6
April 26, 2009
3.1
2.4
5.9
5.0
4.1
5.7
1.7
April 12, 2009
3.2
2.5
5.9
5.4
4.3
5.9
1.7
March 29, 2009
3.4
2.7
6.2
5.6
4.4
6.3
1.8
March 15, 2009
3.6
2.9
6.6
6.1
4.4
6.5
2.0
March 1, 2009
3.9
3.2
6.7
6.5
4.5
7.2
2.2
February 15, 2009
4.4
3.6
7.5
7.4
5.1
8.1
2.6
February 1, 2009
5.1
4.1
8.7
8.5
6.3
8.6
3.2
January 18, 2009
5.7
4.6
9.9
9.7
6.9
8.8
4.0
December 21, 2008
6.8
5.6
10.8
11.5
8.1
9.9
5.2
Source: …
[read more]Nielsen’s second update since the country’s June 12th conversion to digital television has reported that 2.1 million American households, or 1.8 percent of the television market, were unable to receive digital television signals through the week ending June 21. This is an improvement of 400,000 homes since the week of the June 12 DTV transition.
% of Homes Completely Unready
Date
Total
White
African American
Hispanic
Asian
Under 35
Over 55
June 21, 2009
1.8
1.3
4.0
2.8
2.9
4.0
0.8
June 14, 2009
2.2
1.6
4.6
3.6
3.2
4.4
1.1
June 7, 2009
2.5
1.9
5.1
4.3
3.1
4.6
1.3
May 24, 2009
2.7
2.1
5.4
4.7
3.2
5.0
1.5
May 10, 2009
2.9
2.3
5.7
4.9
3.4
5.4
1.6
April 26, 2009
3.1
2.4
5.9
5.0
4.1
5.7
1.7
April 12, 2009
3.2
2.5
5.9
5.4
4.3
5.9
1.7
March 29, 2009
3.4
2.7
6.2
5.6
4.4
6.3
1.8
March 15, 2009
3.6
2.9
6.6
6.1
4.4
6.5
2.0
March 1, 2009
3.9
3.2
6.7
6.5
4.5
7.2
2.2
February 15, 2009
4.4
3.6
7.5
7.4
5.1
8.1
2.6
February 1, 2009
5.1
4.1
8.7
8.5
6.3
8.6
3.2
January …
[read more]In Nielsen’s first update after the country’s June 12, 2009 conversion to digital television, 2.5 million American households, or 2.2 percent of the television market could not receive digital television signals through the week ending June 14. These numbers reflect an improvement of 300,000 homes since June 7, the most recent date for which Nielsen reported readiness numbers.
% OF HOMES COMPLETELY UNREADY
Date
Total
White
African American
Hispanic
Asian
Under 35
Over 55
June 14, 2009
2.2
1.6
4.6
3.6
3.2
4.4
1.1
June 7, 2009
2.5
1.9
5.1
4.3
3.1
4.6
1.3
May 24, 2009
2.7
2.1
5.4
4.7
3.2
5.0
1.5
May 10, 2009
2.9
2.3
5.7
4.9
3.4
5.4
1.6
April 26, 2009
3.1
2.4
5.9
5.0
4.1
5.7
1.7
April 12, 2009
3.2
2.5
5.9
5.4
4.3
5.9
1.7
March 29, 2009
3.4
2.7
6.2
5.6
4.4
6.3
1.8
March 15, 2009
3.6
2.9
6.6
6.1
4.4
6.5
2.0
March 1, 2009
3.9
3.2
6.7
6.5
4.5
7.2
2.2
February 15, 2009
4.4
3.6
7.5
7.4
5.1
8.1
2.6
February …
[read more]Steve McGowan, Senior Vice President, Insights and Client Research, The Nielsen Company, discussed the impact of the digital television transition on viewers, broadcasters, and the TV industry overall on Bloomberg’s “Taking Stock.”
Listen to the clip here.
[this presentation requires flash]
In Nielsen’s final update before the June 12 deadline, 2.8 million American households, or 2.5% of the television market, are completely unready for the transition to digital television. Younger, African American and Hispanic homes are disproportionately unready, while the elderly are the most ready.
% OF HOMES COMPLETELY UNREADY FOR DIGITAL TRANSITION
DATE
Total
White
African
American
Hispanic
Asian
Under 35
Over 55
June 7, 2009
2.5
1.9
5.1
4.3
3.1
4.6
1.3
May 25, 2009
2.7
2.1
5.4
4.7
3.2
5.0
1.5
May 10, 2009
2.9
2.3
5.7
4.9
3.4
5.4
1.6
Apr 26, 2009
3.1
2.4
5.9
5.0
4.1
5.7
1.7
Apr 12, 2009
3.2
2.5
5.9
5.4
4.3
5.9
1.7
Mar 29, 2009
3.4
2.7
6.2
5.6
4.4
6.3
1.8
Mar 15, 2009
3.6
2.9
6.6
6.1
4.4
6.5
2.0
Mar 1, 2008
3.9
3.2
6.7
6.5
4.5
7.2
2.2
Feb 15, 2009
4.4
3.6
7.5
7.4
5.1
8.1
2.6
Feb 1, 2009
5.1
4.1
8.7
8.5
6.3
8.6
3.2
Jan 18, 2009
5.7
4.6
9.9
9.7
6.9
8.8
4.0
Dec 21, 2008
6.8
5.6
10.8
11.5
8.1
9.9
5.2
source: The Nielsen Company
“Since February, …
[read more]Since mid-May an additional 200,000 U.S. homes prepared their homes for the June 12 transition to digital television, leaving roughly 3.1 million homes (or 2.7%) unready for the switch. While these new figures show an improvement in the level of preparedness among African American and Hispanic households, but both groups remain less ready than the national average.
For details on a market-by-market breakdown of DTV readiness, read the complete media release.
% OF HOMES COMPLETELY UNREADY FOR DIGITAL TRANSITION
DATE
Total
White
African
American
Hispanic
Asian
Under 35
Over 55
May 25, 2009
2.7
2.1
5.4
4.7
3.2
5.0
1.5
May 10, …
[read more]More than 5.8 million U.S. households — or 5.1 percent of all homes — are not ready for the upcoming transition to all-digital broadcasting, according to Nielsen. The Albuquerque – Santa Fe market continues to be the least prepared, with more than 12 percent of households completely unready.
Percentage of Households that Are Completely Unready For the Digital Transition
Click here to read the Nielsen’s entire DTV readiness update.
[read more]As Americans prepare for the shift to digital television, Nielsen has been at the forefront of tracking the public’s readiness for the change. As the February 17 transition approaches, new attention has been focused on the sizeable number of people, particularly from minority communities, who have not yet taken action to prepare and may lose their signals.
Two Nielsen executives, Susan Whiting, Vice Chairman of the company, and Anne Elliot, a Vice President, spoke with the Los Angeles Times and the Chicago Tribune, respectively, about the preparedness of some communities and …
