3.6 million or 3.2% of U.S. TV households remain completely unready for the transition to all digital broadcast that will take place on June 12, 2009. That is an improvement more than 200,000 households in two weeks with just nine weeks until the transition.

% OF HOMES COMPLETELY UNREADY FOR DIGITAL TRANSITION

DATE
Total
White
African
American
Hispanic
Asian
Under 35
Over 55

Apr 12, 2009
3.2
2.5
5.9
5.4
4.3
5.9
1.7

Mar 29, 2009
3.4
2.7
6.2
5.6
4.4
6.3
1.8

Mar 15, 2009
3.6
2.9
6.6
6.1
4.4
6.5
2.0

Mar 1, 2008
3.9
3.2
6.7
6.5
4.5
7.2
2.2

Feb 15, 2009
4.4
3.6
7.5
7.4
5.1
8.1
2.6

Feb 1, 2009
5.1
4.1
8.7
8.5
6.3
8.6
3.2

Jan 18, 2009
5.7
4.6
9.9
9.7
6.9
8.8
4.0

Dec 21, 2008
6.8
5.6
10.8
11.5
8.1
9.9
5.2

source: The Nielsen Company

For details on a market-by-market breakdown of DTV readiness, read the …

3.8 million or 3.4% of U.S. TV households remain completely unready for the transition to all digital broadcast that will take place on June 12, 2009. That is an improvement more than 260,000 households in just two weeks. An update from the previous two weeks in March showed roughly 350,000 homes readying for the transition.

% OF HOMES COMPLETELY UNREADY FOR DIGITAL TRANSITION

DATE
Total
White
African
American
Hispanic
Asian
Under 35
Over 55

Mar 29, 2009
3.4
2.7
6.2
5.6
4.4
6.3
1.8

Mar 15, 2009
3.6
2.9
6.6
6.1
4.4
6.5
2.0

Mar 1, 2008
3.9
3.2
6.7
6.5
4.5
7.2
2.2

Feb 15, 2009
4.4
3.6
7.5
7.4
5.1
8.1
2.6

Feb 1, 2009
5.1
4.1
8.7
8.5
6.3
8.6
3.2

Jan 18, 2009
5.7
4.6
9.9
9.7
6.9
8.8
4.0

Dec 21, 2008
6.8
5.6
10.8
11.5
8.1
9.9
5.2

source: The Nielsen Company

Among the …

More U.S. homes have prepared themselves for the Digital TV transition according to an update from The Nielsen Company. As of March 15, only 3.6 percent of all TV homes remain unready for the June transition to all-digital broadcasting compared to slightly less than 4% at the start of the month. Homes where the head of household is 35 or under showed the most notable demographic improvement, improving from 7.2% unready to 6.5%. This leaves roughly 4.1 million homes unprepared for DTV, an improvement of nearly 350,000 in the …

Since mid-February (the original date for the DTV switch) more than a half-million homes have prepared themselves for the Digital TV transition according to an update from The Nielsen Company.  As of March 1, 3.9 percent of all TV homes remain unready for the upcoming transition to all-digital broadcasting and would be unable to receive any television programming at all if the transition occurred today. Congress has set June 12 as the new date for the nationwide transition to DTV.

More than 5 million U.S. households – or 4.4 percent of all homes — are not ready for the upcoming transition to all-digital broadcasting and would be unable to receive any television programming at all if the transition occurred today, The Nielsen Company reported today.  This is an improvement of more than 800,000 homes since Nielsen reported readiness status at the beginning of February.
Percentage of Households that Are Completely Unready For the Digital Transition

Preparedness as of:
Overall
White
African-American
Hispanic
Asian
Under Age 35
Over Age 55

Feb. 15, 2009
4.4
3.6
7.5
7.4
5.1
8.1
2.6

Feb. 1, 2009
5.1
4.1
8.7
8.5
6.3
8.6
3.2

Jan. 18, 2009
5.7
4.6
9.9
9.7
6.9
8.8
4.0

Source: The Nielsen Company

Click here …

More than 5.8 million U.S. households — or 5.1 percent of all homes — are not ready for the upcoming transition to all-digital broadcasting, according to Nielsen.  The Albuquerque – Santa Fe market continues to be the least prepared, with more than 12 percent of households completely unready.
Percentage of Households that Are Completely Unready For the Digital Transition

Click here to read the Nielsen’s entire DTV readiness update.

According to Nielsen, more than 6.5 million U.S. households – or 5.7 percent of all homes — are not ready for the upcoming transition to all-digital broadcasting and would be unable to receive any television programming at all if the transition occurred today. This is an improvement of 1.3M homes since Nielsen reported readiness status at the end of December.
“Nielsen has been preparing for the transition to digital television for more than two years,” said Nielsen Vice Chair Susan Whiting. “Because we recognize that accurate and reliable information …

As Americans prepare for the shift to digital television, Nielsen has been at the forefront of tracking the public’s readiness for the change.  As the February 17 transition approaches, new attention has been focused on the sizeable number of people, particularly from minority communities, who have not yet taken action to prepare and may lose their signals.
Two Nielsen executives, Susan Whiting, Vice Chairman of the company, and Anne Elliot, a Vice President, spoke with the Los Angeles Times and the Chicago Tribune, respectively, about the preparedness of some communities and …

With the shift to Digital Television on the horizon, Nielsen Online has been tracking the online conversation, seeking out the top blogs talking DTV. The topic has seen a significant spike of late, starting back in October following Nielsen’s initial readiness announcement. Recently, Barack Obama’s comments about extending the DTV deadline prompted another conversation spike in early January.