Recent Digital Television Transition articles
The Nielsen Company reported today that 98.9 percent of U.S. homes are able to receive digital television signals, a gain of 229,000 homes in the last two weeks and 1.3 million homes since the week of the June 12 DTV transition. As of July 26, only 1.2 million homes were unable to receive digital signals.
% Of Homes Completely Unready For DTV
Date
Total
White
African American
Hispanic
Asian
Under 35
Over 55
July 26, 2009
1.1
0.8
2.2
1.6
1.3
2.7
0.4
July 12, 2009
1.3
1.0
2.6
2.2
1.9
3.2
0.5
June 28, 2009
1.5
1.1
3.5
2.3
2.5
3.5
0.6
June 21, 2009
1.8
1.3
4.0
2.8
2.9
4.0
0.8
June 14, 2009
2.2
1.6
4.6
3.6
3.2
4.4
1.1
June 7, 2009
2.5
1.9
5.1
4.3
3.1
4.6
1.3
May 24, 2009
2.7
2.1
5.4
4.7
3.2
5.0
1.5
May 10, 2009
2.9
2.3
5.7
4.9
3.4
5.4
1.6
April 26, 2009
3.1
2.4
5.9
5.0
4.1
5.7
1.7
April 12, 2009
3.2
2.5
5.9
5.4
4.3
5.9
1.7
March 29, 2009
3.4
2.7
6.2
5.6
4.4
6.3
1.8
March …
[read more]Sara Erichson, President, Media Client Services North America, The Nielsen Company
The June 12 transition to digital broadcasting was an important milestone for all of us who work in the television industry. For Nielsen, the transition went very smoothly thanks to a year of planning and the close cooperation of our broadcast clients.
Because our metered panels are representative of U.S. television households nationwide and in individual local markets, Nielsen was able to track the country’s progress in preparing for the digital switchover. In January 2008, 10.5% of households were …
The Nielsen Company reported today 200,000 homes have upgraded to digital television in the last two weeks. In the month following the June 12 government-mandated digital TV transition, more than a million homes have made the switch. This recent improvement leaves 1.5 million American households, or 1.3% of the U.S., unable to receive digital television signals through the week ending July 12.
% Of Homes Completely Unready For DTV
Date
Total
White
African American
Hispanic
Asian
Under 35
Over 55
July 12, 2009
1.3
1.0
2.6
2.2
1.9
3.2
0.5
June 28, 2009
1.5
1.1
3.5
2.3
2.5
3.5
0.6
June 21, 2009
1.8
1.3
4.0
2.8
2.9
4.0
0.8
June 14, 2009
2.2
1.6
4.6
3.6
3.2
4.4
1.1
June 7, 2009
2.5
1.9
5.1
4.3
3.1
4.6
1.3
May 24, 2009
2.7
2.1
5.4
4.7
3.2
5.0
1.5
May 10, 2009
2.9
2.3
5.7
4.9
3.4
5.4
1.6
April …
[read more]Since the June 12 switch to digital television, more than 800,000 homes have readied themselves to receive digital broadcasts. As 400,000 new homes upgraded in the last week, this now leaves only 1.7 million, or 1.5%, of U.S. homes classified as “completely unready” for digital TV.
% Of Homes Completely Unready For DTV
Date
Total
White
African American
Hispanic
Asian
Under 35
Over 55
June 28, 2009
1.5
1.1
3.5
2.3
2.5
3.5
0.6
June 21, 2009
1.8
1.3
4.0
2.8
2.9
4.0
0.8
June 14, 2009
2.2
1.6
4.6
3.6
3.2
4.4
1.1
June 7, 2009
2.5
1.9
5.1
4.3
3.1
4.6
1.3
May 24, 2009
2.7
2.1
5.4
4.7
3.2
5.0
1.5
May 10, 2009
2.9
2.3
5.7
4.9
3.4
5.4
1.6
April 26, 2009
3.1
2.4
5.9
5.0
4.1
5.7
1.7
April 12, 2009
3.2
2.5
5.9
5.4
4.3
5.9
1.7
March 29, 2009
3.4
2.7
6.2
5.6
4.4
6.3
1.8
March 15, 2009
3.6
2.9
6.6
6.1
4.4
6.5
2.0
March 1, 2009
3.9
3.2
6.7
6.5
4.5
7.2
2.2
February 15, 2009
4.4
3.6
7.5
7.4
5.1
8.1
2.6
February 1, 2009
5.1
4.1
8.7
8.5
6.3
8.6
3.2
January 18, 2009
5.7
4.6
9.9
9.7
6.9
8.8
4.0
December 21, 2008
6.8
5.6
10.8
11.5
8.1
9.9
5.2
Source: …
[read more]Nielsen’s second update since the country’s June 12th conversion to digital television has reported that 2.1 million American households, or 1.8 percent of the television market, were unable to receive digital television signals through the week ending June 21. This is an improvement of 400,000 homes since the week of the June 12 DTV transition.
% of Homes Completely Unready
Date
Total
White
African American
Hispanic
Asian
Under 35
Over 55
June 21, 2009
1.8
1.3
4.0
2.8
2.9
4.0
0.8
June 14, 2009
2.2
1.6
4.6
3.6
3.2
4.4
1.1
June 7, 2009
2.5
1.9
5.1
4.3
3.1
4.6
1.3
May 24, 2009
2.7
2.1
5.4
4.7
3.2
5.0
1.5
May 10, 2009
2.9
2.3
5.7
4.9
3.4
5.4
1.6
April 26, 2009
3.1
2.4
5.9
5.0
4.1
5.7
1.7
April 12, 2009
3.2
2.5
5.9
5.4
4.3
5.9
1.7
March 29, 2009
3.4
2.7
6.2
5.6
4.4
6.3
1.8
March 15, 2009
3.6
2.9
6.6
6.1
4.4
6.5
2.0
March 1, 2009
3.9
3.2
6.7
6.5
4.5
7.2
2.2
February 15, 2009
4.4
3.6
7.5
7.4
5.1
8.1
2.6
February 1, 2009
5.1
4.1
8.7
8.5
6.3
8.6
3.2
January …
[read more]In Nielsen’s first update after the country’s June 12, 2009 conversion to digital television, 2.5 million American households, or 2.2 percent of the television market could not receive digital television signals through the week ending June 14. These numbers reflect an improvement of 300,000 homes since June 7, the most recent date for which Nielsen reported readiness numbers.
% OF HOMES COMPLETELY UNREADY
Date
Total
White
African American
Hispanic
Asian
Under 35
Over 55
June 14, 2009
2.2
1.6
4.6
3.6
3.2
4.4
1.1
June 7, 2009
2.5
1.9
5.1
4.3
3.1
4.6
1.3
May 24, 2009
2.7
2.1
5.4
4.7
3.2
5.0
1.5
May 10, 2009
2.9
2.3
5.7
4.9
3.4
5.4
1.6
April 26, 2009
3.1
2.4
5.9
5.0
4.1
5.7
1.7
April 12, 2009
3.2
2.5
5.9
5.4
4.3
5.9
1.7
March 29, 2009
3.4
2.7
6.2
5.6
4.4
6.3
1.8
March 15, 2009
3.6
2.9
6.6
6.1
4.4
6.5
2.0
March 1, 2009
3.9
3.2
6.7
6.5
4.5
7.2
2.2
February 15, 2009
4.4
3.6
7.5
7.4
5.1
8.1
2.6
February …
[read more]Steve McGowan, Senior Vice President, Insights and Client Research, The Nielsen Company, discussed the impact of the digital television transition on viewers, broadcasters, and the TV industry overall on Bloomberg’s “Taking Stock.”
Listen to the clip here.
[this presentation requires flash]
In Nielsen’s final update before the June 12 deadline, 2.8 million American households, or 2.5% of the television market, are completely unready for the transition to digital television. Younger, African American and Hispanic homes are disproportionately unready, while the elderly are the most ready.
% OF HOMES COMPLETELY UNREADY FOR DIGITAL TRANSITION
DATE
Total
White
African
American
Hispanic
Asian
Under 35
Over 55
June 7, 2009
2.5
1.9
5.1
4.3
3.1
4.6
1.3
May 25, 2009
2.7
2.1
5.4
4.7
3.2
5.0
1.5
May 10, 2009
2.9
2.3
5.7
4.9
3.4
5.4
1.6
Apr 26, 2009
3.1
2.4
5.9
5.0
4.1
5.7
1.7
Apr 12, 2009
3.2
2.5
5.9
5.4
4.3
5.9
1.7
Mar 29, 2009
3.4
2.7
6.2
5.6
4.4
6.3
1.8
Mar 15, 2009
3.6
2.9
6.6
6.1
4.4
6.5
2.0
Mar 1, 2008
3.9
3.2
6.7
6.5
4.5
7.2
2.2
Feb 15, 2009
4.4
3.6
7.5
7.4
5.1
8.1
2.6
Feb 1, 2009
5.1
4.1
8.7
8.5
6.3
8.6
3.2
Jan 18, 2009
5.7
4.6
9.9
9.7
6.9
8.8
4.0
Dec 21, 2008
6.8
5.6
10.8
11.5
8.1
9.9
5.2
source: The Nielsen Company
“Since February, …
[read more]Since mid-May an additional 200,000 U.S. homes prepared their homes for the June 12 transition to digital television, leaving roughly 3.1 million homes (or 2.7%) unready for the switch. While these new figures show an improvement in the level of preparedness among African American and Hispanic households, but both groups remain less ready than the national average.
For details on a market-by-market breakdown of DTV readiness, read the complete media release.
% OF HOMES COMPLETELY UNREADY FOR DIGITAL TRANSITION
DATE
Total
White
African
American
Hispanic
Asian
Under 35
Over 55
May 25, 2009
2.7
2.1
5.4
4.7
3.2
5.0
1.5
May 10, …
[read more]With seven weeks remaining until the transition to digital television, 3.5 million or 3.1% of U.S. TV households remain completely unready for the June 12 switch according to Nielsen. The figure is an improvement of more than 100,000 households in the two weeks since the last update. Hispanic households showed the largest percentage improvement, moving from 5.4% unready down to 5%.
% OF HOMES COMPLETELY UNREADY FOR DIGITAL TRANSITION
DATE
Total
White
African
American
Hispanic
Asian
Under 35
Over 55
Apr 26, 2009
3.1
2.4
5.9
5.0
4.1
5.7
1.7
Apr 12, 2009
3.2
2.5
5.9
5.4
4.3
5.9
1.7
Mar 29, 2009
3.4
2.7
6.2
5.6
4.4
6.3
1.8
Mar 15, 2009
3.6
2.9
6.6
6.1
4.4
6.5
2.0
Mar 1, 2008
3.9
3.2
6.7
6.5
4.5
7.2
2.2
Feb 15, 2009
4.4
3.6
7.5
7.4
5.1
8.1
2.6
Feb …
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