Recent digital switch articles
The Nielsen Company reported today that 98.9 percent of U.S. homes are able to receive digital television signals, a gain of 229,000 homes in the last two weeks and 1.3 million homes since the week of the June 12 DTV transition. As of July 26, only 1.2 million homes were unable to receive digital signals.
% Of Homes Completely Unready For DTV
Date
Total
White
African American
Hispanic
Asian
Under 35
Over 55
July 26, 2009
1.1
0.8
2.2
1.6
1.3
2.7
0.4
July 12, 2009
1.3
1.0
2.6
2.2
1.9
3.2
0.5
June 28, 2009
1.5
1.1
3.5
2.3
2.5
3.5
0.6
June 21, 2009
1.8
1.3
4.0
2.8
2.9
4.0
0.8
June 14, 2009
2.2
1.6
4.6
3.6
3.2
4.4
1.1
June 7, 2009
2.5
1.9
5.1
4.3
3.1
4.6
1.3
May 24, 2009
2.7
2.1
5.4
4.7
3.2
5.0
1.5
May 10, 2009
2.9
2.3
5.7
4.9
3.4
5.4
1.6
April 26, 2009
3.1
2.4
5.9
5.0
4.1
5.7
1.7
April 12, 2009
3.2
2.5
5.9
5.4
4.3
5.9
1.7
March 29, 2009
3.4
2.7
6.2
5.6
4.4
6.3
1.8
March …
[read more]The Nielsen Company reported today 200,000 homes have upgraded to digital television in the last two weeks. In the month following the June 12 government-mandated digital TV transition, more than a million homes have made the switch. This recent improvement leaves 1.5 million American households, or 1.3% of the U.S., unable to receive digital television signals through the week ending July 12.
% Of Homes Completely Unready For DTV
Date
Total
White
African American
Hispanic
Asian
Under 35
Over 55
July 12, 2009
1.3
1.0
2.6
2.2
1.9
3.2
0.5
June 28, 2009
1.5
1.1
3.5
2.3
2.5
3.5
0.6
June 21, 2009
1.8
1.3
4.0
2.8
2.9
4.0
0.8
June 14, 2009
2.2
1.6
4.6
3.6
3.2
4.4
1.1
June 7, 2009
2.5
1.9
5.1
4.3
3.1
4.6
1.3
May 24, 2009
2.7
2.1
5.4
4.7
3.2
5.0
1.5
May 10, 2009
2.9
2.3
5.7
4.9
3.4
5.4
1.6
April …
[read more]Since the June 12 switch to digital television, more than 800,000 homes have readied themselves to receive digital broadcasts. As 400,000 new homes upgraded in the last week, this now leaves only 1.7 million, or 1.5%, of U.S. homes classified as “completely unready” for digital TV.
% Of Homes Completely Unready For DTV
Date
Total
White
African American
Hispanic
Asian
Under 35
Over 55
June 28, 2009
1.5
1.1
3.5
2.3
2.5
3.5
0.6
June 21, 2009
1.8
1.3
4.0
2.8
2.9
4.0
0.8
June 14, 2009
2.2
1.6
4.6
3.6
3.2
4.4
1.1
June 7, 2009
2.5
1.9
5.1
4.3
3.1
4.6
1.3
May 24, 2009
2.7
2.1
5.4
4.7
3.2
5.0
1.5
May 10, 2009
2.9
2.3
5.7
4.9
3.4
5.4
1.6
April 26, 2009
3.1
2.4
5.9
5.0
4.1
5.7
1.7
April 12, 2009
3.2
2.5
5.9
5.4
4.3
5.9
1.7
March 29, 2009
3.4
2.7
6.2
5.6
4.4
6.3
1.8
March 15, 2009
3.6
2.9
6.6
6.1
4.4
6.5
2.0
March 1, 2009
3.9
3.2
6.7
6.5
4.5
7.2
2.2
February 15, 2009
4.4
3.6
7.5
7.4
5.1
8.1
2.6
February 1, 2009
5.1
4.1
8.7
8.5
6.3
8.6
3.2
January 18, 2009
5.7
4.6
9.9
9.7
6.9
8.8
4.0
December 21, 2008
6.8
5.6
10.8
11.5
8.1
9.9
5.2
Source: …
[read more]Nielsen’s second update since the country’s June 12th conversion to digital television has reported that 2.1 million American households, or 1.8 percent of the television market, were unable to receive digital television signals through the week ending June 21. This is an improvement of 400,000 homes since the week of the June 12 DTV transition.
% of Homes Completely Unready
Date
Total
White
African American
Hispanic
Asian
Under 35
Over 55
June 21, 2009
1.8
1.3
4.0
2.8
2.9
4.0
0.8
June 14, 2009
2.2
1.6
4.6
3.6
3.2
4.4
1.1
June 7, 2009
2.5
1.9
5.1
4.3
3.1
4.6
1.3
May 24, 2009
2.7
2.1
5.4
4.7
3.2
5.0
1.5
May 10, 2009
2.9
2.3
5.7
4.9
3.4
5.4
1.6
April 26, 2009
3.1
2.4
5.9
5.0
4.1
5.7
1.7
April 12, 2009
3.2
2.5
5.9
5.4
4.3
5.9
1.7
March 29, 2009
3.4
2.7
6.2
5.6
4.4
6.3
1.8
March 15, 2009
3.6
2.9
6.6
6.1
4.4
6.5
2.0
March 1, 2009
3.9
3.2
6.7
6.5
4.5
7.2
2.2
February 15, 2009
4.4
3.6
7.5
7.4
5.1
8.1
2.6
February 1, 2009
5.1
4.1
8.7
8.5
6.3
8.6
3.2
January …
[read more]In Nielsen’s first update after the country’s June 12, 2009 conversion to digital television, 2.5 million American households, or 2.2 percent of the television market could not receive digital television signals through the week ending June 14. These numbers reflect an improvement of 300,000 homes since June 7, the most recent date for which Nielsen reported readiness numbers.
% OF HOMES COMPLETELY UNREADY
Date
Total
White
African American
Hispanic
Asian
Under 35
Over 55
June 14, 2009
2.2
1.6
4.6
3.6
3.2
4.4
1.1
June 7, 2009
2.5
1.9
5.1
4.3
3.1
4.6
1.3
May 24, 2009
2.7
2.1
5.4
4.7
3.2
5.0
1.5
May 10, 2009
2.9
2.3
5.7
4.9
3.4
5.4
1.6
April 26, 2009
3.1
2.4
5.9
5.0
4.1
5.7
1.7
April 12, 2009
3.2
2.5
5.9
5.4
4.3
5.9
1.7
March 29, 2009
3.4
2.7
6.2
5.6
4.4
6.3
1.8
March 15, 2009
3.6
2.9
6.6
6.1
4.4
6.5
2.0
March 1, 2009
3.9
3.2
6.7
6.5
4.5
7.2
2.2
February 15, 2009
4.4
3.6
7.5
7.4
5.1
8.1
2.6
February …
[read more]Just four months ahead of the nationwide transition to digital TV, more than 9 million U.S. households — 8.4% of all homes — remain unready for the switch to all-digital broadcasting, Nielsen reported Wednesday.
If the transition occurred today, those 9.6 million homes would unable to receive any television programming, while another 12.6 million households would have at least one television set that would no longer work.
In all, one in five U.S. households are either partially or completely unready for the government-mandated switch to digital programming that will occur on February 17, …
With the nationwide transition to digital TV in the U.S. just four months away, more than 9 million U.S. households remain unready for the switch to all-digital broadcasting, according to Nielsen.
NielsenWire recently spoke with the co-author of Nielsen’s most recent report on the transition to digital TV, Steve McGowan, Senior Vice President, Insights and Client Research Initiatives, Nielsen.
NielsenWire: How has digital preparedness changed since Nielsen’s last report this past spring?
Steve McGowan:
Not all that much. Since last May, when 9.8% of homes were “completely unready,” the number has dropped by just …
On Monday, Wilmington, N.C. residents became the first Americans to enter the new, all-digital TV environment.
Nielsen also took advantage of the first analog switch-off to study how the transition to digital TV transmissions affected Nielsen’s ability to collect and identify broadcast codes that will be used to measure viewing in an all-digital broadcast environment, Adweek and RBR.com reported Tuesday.
The test was part of Nielsen’s own efforts to prepare for the country-wide transition to digital TV in February.
In the Wilmington market, Nielsen normally uses paper diaries to measure TV viewing. Nielsen also has …
