With the nationwide transition to digital TV in the U.S. little more than one month away, 6.8% of U.S. households remain unready for the switch to all-digital broadcasting, according to Nielsen.
Nielsen Wire recently spoke with Patricia McDonough, SVP of Insights, Analysis and Policy, Nielsen, about the company’s efforts to accurately measure TV viewing following the February 17 digital transition.
Nielsen Wire: What is Nielsen doing to prepare for the transition to digital TV broadcasting?
Patricia McDonough:
We are planning for a busy post-holiday season in which we expect many unprepared households to purchase …