Last week I was on a great panel at DPACIII on the changing nature of online adverting. There were a lot of good case studies on what has worked up to this point. There were some interesting points both from friends and competitors (and those who are both) about the role of creative executions in the effectiveness process. I chose to spend my time a bit differently; I think this post on the digiday blog sums it up: Online Advertising is Broken.