Research from The Nielsen Company in Chile found that virtually every household in the nation (99%) has purchased light/diet products as part of that effort, with an average purchase frequency of almost every two weeks.

In their heads, American teens know that leading a healthy lifestyle is important, but does that awareness always translate to a healthy body? According to a study from Scarborough Research, 92 percent percent of teens aged 13-17 say that health and a healthy lifestyle are important and when asked to give themselves a “health report card,” 76 percent of teens gave a grade of B- or higher.
“While this self-awareness of how they rate their healthy living seems to contradict statistics on
child and teen obesity published by the CDC and other …

According to a new Nielsen study, 40 percent of consumers surveyed use vitamins and dietary supplements, with North Americans and Asians leading the world in usage (54% and 43%, respectively).  The highest levels of usage were found in the Philippines and Thailand, with 66 percent of consumers saying they take vitamins, although not every day.  56 percent of U.S. consumers surveyed said they take vitamins or supplements, with 44 percent saying they take them daily.
The primary benefit of taking vitamins and supplements, according to more than 60 percent of those …

When Frito-Lay wanted to increase the appeal of its calorie-conscious snacks to women – who are snacking more than men – it turned to NeuroFocus, a research company that brings neuroscience to the world of advertising, messaging, packaging and product development.  By measuring brainwaves, eye-tracking and skin conductance, researchers can, for example, determine whether a message resonates with a consumer.
In Frito-Lay’s case, NeuroFocus was enlisted by the ad agency charged with re-defining calorie-conscious snacks such as Baked Lays and 100-calorie packages to make them appeal to women.  To learn more …