Nielsen Wire » diesel http://blog.nielsen.com/nielsenwire Consumer Insights, News, Research & Reports Thu, 09 Feb 2012 20:36:28 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 Price of Diesel Fuel, Along with Diesel Buzz, Goes Down http://blog.nielsen.com/nielsenwire/online_mobile/price-of-diesel-fuel-along-with-diesel-buzz-goes-down/ http://blog.nielsen.com/nielsenwire/online_mobile/price-of-diesel-fuel-along-with-diesel-buzz-goes-down/#comments Wed, 15 Jul 2009 19:20:26 +0000 Nielsen Wire http://blog.nielsen.com/nielsenwire/?p=13614 Nielsen’s latest automotive industry overview tracked the online conversations, and the steadily declining price, of diesel over the last 12 months. Though diesel has been a hot topic within alternative fuel buzz at times, a downward trend in discussion over the past year speaks to a decline in consumer interest.

Findings & Analysis:

  • Total diesel buzz decreased 28% from June ‘08 to June ‘09, while diesel fuel fell by $2.15 per gallon or 45%
  • Domestic trucks and German cars are most prominently mentioned within diesel buzz
  • Mercedes-Benz and BMW are gaining share of diesel discussion
  • Some consumers believe there is more potential opportunity for diesel in the U.S. market, particularly if original equipment manufacturers repurpose their small, fuel-efficient European offerings.

For more, download Nielsen’s Automotive Industry Overview: Diesel Focus

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