Recent dial test articles

Focus Group: Obama Inches the Health Meter Forward, but Party Lines Still Split
Posted Sep 10, 2009

President Obama’s recent health care address restored some confidence in his handling of the topic according to a focus group polled by CBS News in conjunction with Nielsen.

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Posted Sep 29, 2008

During the first presidential debate on September 26, Barack Obama’s comments on oil independence, health care, the Iraq War, and Al Qaeda drew the most positive responses from a panel of uncommitted, registered voters who allowed CBS and Nielsen to capture their real-time reactions to the first presidential debate Friday night.
As they watched the debate, panel members turned a dial between 0 and 100 to indicate their reactions to the candidates’ discussion. 100 indicates a “very positive” response, 0 corresponds with a “very negative” response, and 50 is neutral. Nielsen …

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