Given the current, sluggish economic climate, retailers will have to look hard to find growth opportunities in the U.S.
According to Nielsen Claritas, they might start by taking a closer look at large, fast-growing metro areas, like Atlanta, Dallas, and Phoenix. 
These three markets ranked as the top three fastest growing U.S. markets in the last eight years — and could offer the retail industry some hard-to-come-by expansion opportunities, Nielsen reported in a new study released Monday.
“While some of these markets like Phoenix and Los Angeles have been hard hit by the recent wave …

By 2050, the number of people on in the U.S. living to 100 will be nearly 850,000 — 14 times what it is today, according to a new study from Nielsen.
The report looks at issues related to the baby boom and beyond, breaking down the global challenges for marketing to an aging audience. 
A Global Phenomenon
The U.S. is not alone.  During this same period, Japan’s over-65 population will double, while parts of Europe will reach a 1:1 ratio between working-age and pension-able citizens.  Even developing nations will face unprecedented mid-century surges in their elderly: India’s …

Asian-Americans are at higher risk for being left without access to TV broadcasts when the analog-to-digital television transition occurs next February, Multichannel News reported Saturday.
As of this July, 13% of Asian immigrants in the U.S. owned television sets that were unequipped to receive digital TV broadcastin, according to Nielsen. 
In a separate story by the San Diego Union-Tribune on Monday, Anne Elliot, of Nielsen, noted that many unprepared households lack digital hardware for economic and cultural reasons. 
Elliot told the Union-Tribune that Black and Hispanic households and people under 35 are also under-prepared for …

America’s wealth landscape is in flux.  In recent years, a new segment of wealthy Americans has emerged, according to a new white paper recently released by Nielsen Claritas.
Known as the “New Mass Affluent,” members of this group have amassed assets of more than $100,000 each, though most of these baby boomers were born into middle class households.  By 2007, the group represented 19% of all households in the U.S.  By 2012, the New Mass Affluent is expected to grow to account for at least 20% of all American households.
Often underserved …