Recent demographics articles

Below The Topline: The Race for Global Economic Dominance
Posted Dec 1, 2009

The fall of the Berlin Wall 20 years ago helped propel the growth of the European Union. Today, the EU economy is bigger than the United States and is still growing. Will the EU challenge U.S. historical economic dominance on a global scale?

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The Haves and Have-Nots: The Demographics of Americans and Health Insurance
Posted Nov 24, 2009

Because insured and uninsured populations vary significantly, insurance companies will have to develop even more targeted initiatives and reexamine their current members’ ongoing medical and wellness needs.

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The Droid: Is this the Smartphone Consumers are Looking For?
Posted Nov 11, 2009

The launch of the Droid by Motorola–which runs Google’s Android 2.0 operating system–is the latest smartphone to be tagged “a game changer,” and “the iPhone killer.”

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B2B Discovers Market Segmentation
Posted Nov 2, 2009

Business-to-business marketers have borrowed a page from the consumer sector, using new segmentation models to optimize sales and tailor messaging by customer, product line and account representative.

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Below The Topline: U.S. Hispanics and Acculturation
Posted Nov 2, 2009

Marketers looking to tap into high-growth population segments should turn their attention to the U.S. Hispanic segment. But if you are waiting around for Hispanics to fully acculturate, you may be waiting a long time—perhaps indefinitely.

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Below The Topline: Women’s Growing Economic Power
Posted Oct 6, 2009

Throughout the world, the economic power of women is growing. As education levels are rising, incomes are following. The global middle class will at least double in the next two decades. While women in the more developed world will continue to find opportunities, developing nations will have the largest impact.

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Posted Oct 2, 2009

In August, women made up 56.1 percent of the Web traffic to music sites. Overall, music sites pulled in 42.5 million unique female visitors in August.

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Women, Teens, and Seniors Help Fuel 34% Mobile Web Spike
Posted Sep 30, 2009

Web visitors using a mobile device increased 34 percent year-over-year, from 42.5 million mobile Web visitors in July 2008 to 56.9 million in July 2009 according to The Nielsen Company.

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The More Affluent and More Urban are More Likely to use Social Networks
Posted Sep 25, 2009

If you’re in the U.S. and are using a social network like Facebook, Myspace or LinkedIn, chances are you’re more affluent and more urban than the average American.

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Working Moms Above Average Mobile Users (and Spenders)
Posted Sep 24, 2009

Working Moms are among the country’s highest spenders on cellular phone services, spending 21% more than the average cellular user on their wireless bills monthly.

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