Recent demographics articles
The fall of the Berlin Wall 20 years ago helped propel the growth of the European Union. Today, the EU economy is bigger than the United States and is still growing. Will the EU challenge U.S. historical economic dominance on a global scale?
[read more]
Because insured and uninsured populations vary significantly, insurance companies will have to develop even more targeted initiatives and reexamine their current members’ ongoing medical and wellness needs.
[read more]
The launch of the Droid by Motorola–which runs Google’s Android 2.0 operating system–is the latest smartphone to be tagged “a game changer,” and “the iPhone killer.”
[read more]
Business-to-business marketers have borrowed a page from the consumer sector, using new segmentation models to optimize sales and tailor messaging by customer, product line and account representative.
[read more]
Marketers looking to tap into high-growth population segments should turn their attention to the U.S. Hispanic segment. But if you are waiting around for Hispanics to fully acculturate, you may be waiting a long time—perhaps indefinitely.
[read more]
Throughout the world, the economic power of women is growing. As education levels are rising, incomes are following. The global middle class will at least double in the next two decades. While women in the more developed world will continue to find opportunities, developing nations will have the largest impact.
[read more]In August, women made up 56.1 percent of the Web traffic to music sites. Overall, music sites pulled in 42.5 million unique female visitors in August.
[read more]
Web visitors using a mobile device increased 34 percent year-over-year, from 42.5 million mobile Web visitors in July 2008 to 56.9 million in July 2009 according to The Nielsen Company.
[read more]
If you’re in the U.S. and are using a social network like Facebook, Myspace or LinkedIn, chances are you’re more affluent and more urban than the average American.
[read more]
Working Moms are among the country’s highest spenders on cellular phone services, spending 21% more than the average cellular user on their wireless bills monthly.
[read more]



