Smartphone penetration is even higher among mobile users who are part of ethnic and racial minorities in the U.S. – namely Asian/Pacific Islanders (45%), Hispanics (45%) and African-Americans (33%), populations that also tend to skew younger.

The Nielsen Company conducted an online survey in March 2010 of more than 27,000 consumers in 55 markets to get a better sense of the steps being taken to save money in view of uncertain economic conditions.

New Orleans population is growing following the disaster, but the demographic makeup of its neighborhoods and new residents reveals how the city has changed.

In its analysis of more than 60,000 mobile phone bills in the U.S., Nielsen details the most talkative (and most “textative”) Americans by gender, age, region and ethnicity.

Listeners age 25 to 54 continue to thrive as the “sweet spot” for radio, while consumers in cell phone only (CPO) households continue to listen at a higher rate than the 12+ population, according to an analysis of the spring 2010 ratings in 51 markets released today by Nielsen.

The idea that Baby Boomers aren’t open to new products and technology is a 19th century myth, not a 21st century reality according to new data from The Nielsen Company.

From January 2009 to January 2010, more U.S. counties saw gains in household income and home values compared to the year before.

The size of the U.K. Internet audience grew from 36.9 million people in May 2009 to 38.8 million people in May 2010. Of these 1.9 million new Internet users, 1.0 million (53 percent) were at least 50 years old.

Continued unemployment means more sensitivity to price and promotion. As marketers plan for the future, understanding the nuances of price sensitivity and the consumer’s shifting value paradigm will be critical to success.

As financial institutions determine the impact on their bottom line with new overdraft regulations, they will also need to understand consumer’s awareness of their options as well as their willingness to opt-in.