Marketers who only focus on the traditional 25-54 age demographic are missing about 58 percent of the U.S. population, overlooking growth opportunities as baby boomers age and those under 25 wield increasing influence over household spending.

It may come as no surprise, but now the proof has arrived: males under 25 and females over 25 have almost polar opposite tastes in movies. 
That’s one of many findings from Nielsen PreView’s new Movie Partnership Calculator, which allows marketers to match upcoming movie titles with specific demographic targets.  The calculator uses survey data profiles from Nielsen Entertainment’s MarketNavigator to identify movies that are likely to resonate with key demographic groups.
For now, mothers and their young sons may struggle to agree on movies, but there’s hope for date night.  According to Nielsen’s …